Today we’d like to introduce you to Robert Fortune.
Hi Robert, we’d love for you to start by introducing yourself.
My story really starts from a young age. Being a child of an immigrant family to America but also having parents who were not forthcoming with financial information either from having it or not the impact money was not prevalent. At 14, I started my 1st job with summer youth here in NY. My mother instantly brought me to the bank with my 1st check and had me set up a direct deposit with a savings account. That was my 1st form of money mindset. Seeing my money grow in an account made me never want to spend it and also, I had zero bills. Fast forward to 25 when by chance, I took a job at Chase Bank. I had 7000.00 to my name and because I had that money mindset of paying myself 1st, I save 70k in the next three years. That allowed me to utilize what I learned from the banking institution (how money actually works) to start investing and by 30 own my own home. By 35, I was advising at six different branches of a bank in black neighborhoods of Brooklyn, NY. All my clients looked like me and my family & friends. But the bank pushed back on me actually doing what’s best for them and their dollars.
After being in finance for 11 years, I decided that I needed to start my own and share this wealth of knowledge with the people that need it most, my community. So, I started Fortune Advisory with a mission of providing financial literacy to the community. My slogan “financial literacy is the key to financial freedom” is so important to me because before investing, buying real estate, getting life insurance, you have to know what all those things actually are to you and how you can leverage them efficiently & effectively.
We all face challenges, but looking back would you describe it as a relatively smooth road?
Nothing worth having is ever easy. Trying to change a narrative in a community while also having louder voices scream wrong details by the minute via 30sec clips on social just to sell a course or make a quick buck is damaging. Being financially literate or sound or free is time-consuming and very boring. Also being black and having to compete with larger firms with huge marketing budgets to have that name ringing is as difficult. But I will never change my story. I believe what I’m doing is what I’m supposed to be and each person I reach is one more that I can help them create that real financial dream of generational wealth.
Thanks – so what else should our readers know about Fortune Advisory?
Fortune Advisory Services was founded in 2017 to focus on financial literacy, generational wealth & financial freedom through proper planning of investment and insurance plans. Later that year, I created Fortune Capital Consulting to focus on creating workshops and seminars to push the literacy agenda forward while helping specifically on debt management, budget planning, and teaching the importance of credit. Tailored advice for every life stage is the promise. No matter where you are in life, we will be right there with you planning for today and all the following tomorrow. You have goals and we can help you reach them. We understand our clients’ aspirations and we’re as devoted to their goals as they are. By putting clients first, leading with exceptional ideas, doing the right thing, and giving back, Fortune Advisory aims to deliver results today while setting strategic goals for the future.
Our purpose is to deliver our passion for financial freedom through service and help clients reach their financial goals and obtain the same financial freedom. Our Goals Planning System tells you where you stand today and the path you should take to achieve your objectives tomorrow.
We believe capital can work to benefit all of society. Giving back is our global commitment. Building a better world means giving back and growing together.
How do you think the industry will change over the next decade?
There’s a groundswell happening right now in the crypto space. It has never been as hot as it is right now and that will continue. The youth are demanding change to financial norms to control their dollars in a way most convenient to them. This won’t stop! But the problem is if you aren’t careful, you can be taking advantage of it to the tune of all your money. We aren’t close to crypto being a centralized currency nor in my opinion, should it be. But changes to how you may make and use your dollars will happen. Companies like CashApp Square PayPal Venmo Apple gave us new ways to transfer dollars. They will be our new banks and the old guard will have to change or get left behind. Checks are obsolete so are wired so why still force them. Branches are empty year over year so why have them. Embrace the future or be considered the past. Places like Robinhood or Stash or Alto are gamifying investments and getting young people excited to see money earn money not sit in bank dying.
Contact Info:
- Email: rfortune@fortuneadvisoryllc.com
- Website: https://www.fortunecapllc.com
- Instagram: https://www.instagram.com/fortune_advisory/
- Facebook: https://www.facebook.com/newmoneyfortune
- Twitter: https://twitter.com/FortuneCapLLC
