Today we’d like to introduce you to Roger Jiwani.
Roger, please share your story with us. How did you get to where you are today?
Some time ago, I was fortunate to be able to go on vacation in Paris with my family. While I was there, I discovered many delightful new foods and flavors that I thought were absolutely delicious – ever since that trip, I always felt like I wanted to one day bring these flavors to Atlanta. Last year, I happened to learn of a Canadian franchise named Crepe Delicious that had the same idea, so I didn’t hesitate to jump on the opportunity. I’ve always been interested in the food and hospitality business, especially since one of my strongest desires has been to introduce something new to the scene; thanks to the help and support of Crepe Delicious, we were finally able to bring a unique new specialty to the Atlanta area and offer the residents of our wonderful city a true taste of Paris!
Has it been a smooth road?
After our soft opening in December, the initial response was very strong and people really loved the concept. Our customer service led to lots of organic word-of-mouth marketing – we were well on track for a grand opening sometime during Q1 2020, and our expectations were high. But of course, once the coronavirus started spreading across the US and everyone was forced to lock down, we had to follow suit and unfortunately lost a lot of our momentum in the process. Thankfully, after reopening about a month and a half later, we’ve since been able to rebuild some of the hype and people are continuing to show us love! We’ve also started getting our first catering orders recently, which has been absolutely fantastic. So, while it wasn’t super smooth in the beginning, we’re in good spirits about the direction in which things are moving.
We’d love to hear more about your business.
Our name is Crepe Delicious, and we specialize in a wide variety of both sweet and savory crepes that are, well, delicious! We pride ourselves on doing everything from scratch – every single item we offer is completely hand-crafted and you can watch it all being made right in front of you. All of our ingredients are also always fresh (fresh fruits, vegetables, meat, you name it). Not only do we offer over two dozen sweet and savory crepes, we also offer mouth-watering paninis, rich creamy gelato (Italian ice cream made and churned fresh in-house), and real fruit smoothies.
In case any readers may be unfamiliar with the concept of crepes, they’re thin pancakes that are filled with various combinations of ingredients. Our sweet crepes include fillings such as Nutella, strawberries, bananas, caramel, and cheesecake, and our savory crepes include fillings like buffalo chicken, steak, cheese, vegetables, and avocado. There are many, many more options, but don’t just take our word for it – stop by and try them all out!
How do you think the industry will change over the next decade?
Nowadays, an increasing number of people are health-conscious and are looking for great-tasting healthy food options. Most of our menu actually caters extremely well to that audience, since not only is everything fresh, but many of our items are low-calorie and high in nutrition value. Many members of the new generation are also ramping up their hunt for new flavors and experiences, and we’re proud to offer exactly that with our spectacular menu. With this combination of factors, our outlook on the future is bright; we’re confident that as we build up our brand recognition, more and more people will think of us first when it comes to both crepes and healthy food choices. In the same way various genres of food have certain brand names that come to mind, our goal is to become the household name for crepes.
Pricing:
- All VoyageATL readers can receive a buffalo chicken crepe + 16oz soda for just $7.99
Contact Info:
- Address: 4400 Ashford Dunwoody Rd, Atlanta, GA 30346
- Website: https://www.crepedelicious.com/
- Phone: 470-769-8405
- Email: crepedelicious.perimeter@gmail.com
- Instagram: https://instagram.com/crepedeliciousatl
- Facebook: https://www.facebook.com/crepedeliciousatl/
- Other: Doordash: https://www.doordash.com/store/crepe-delicious-dunwoody-963386/en-US
Image Credit:
Chromalogue Photography
https://www.chromalogue.net
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