Today we’d like to introduce you to Sabrina Davis.
Thanks for sharing your story with us Sabrina. So, let’s start at the beginning and we can move on from there.
I grew up in Miami Beach but lived in southern California for a year when I was 10. I got the California bug at that point, so when I graduated college I moved back out to the west coast. Not only did I love the SoCal lifestyle & the laid back attitude, I also loved the relaxed yet chic fashion for everyday life.
Over the years, I worked in multiple corporate sales jobs during my stay in LA. I excelled at working with customers and building long term relationships but none of the jobs felt like they were a perfect fit for me. Post the 9/11 tragedies I decided to move to Atlanta. Although I would have liked to stay on the west coast, I wanted to be closer to my family. I knew Atlanta was a beautiful city with friendly people and a nice community feel + my two sisters lived here. When I arrived in Atlanta, my sister, Andrea Davis Goldklang, was originally going to open a bead store but she met her husband and they wanted to grow their own family. She suggested that I open the bead store instead of her. I didn’t know much about beads, but I loved people and fashion and was still looking for a good career fit. I took the leap of faith and made my first entrepreneurial venture. Brina Beads opened in Buckhead in 2003.
After a few years although the bead store was doing well, I realized it still wasn’t my dream job. I had always been a fashionista since I was a child. My mother was incredibly stylish, and I used to help her pick out her outfits when I was a little one. Then in high school I wanted my own nice clothes so I got a job in a very high end women’s clothing boutique. I dressed women of all ages and loved making them look beautiful. The key thing that always stood true during my corporate years and while I owned my bead store was my love of nice clothes and dressing well. When I added mannequins at the bead store to highlight some jewelry designs but customers only asked about my personal clothing on them, I had a lightbulb moment. I realized maybe I should incorporate my love of clothing into my career and added Range Boutique into the space where Brina Beads was located. I took my love of California and my good fashion sense as an opportunity to bring California style to the southern woman. Our original slogan was Where West Coast Cool Meets Southern Charm.
In 2016 we closed the bead store and moved locations and now focus solely on being a women’s clothing store. Our clientele is phenomenal and so is my team. Our mission statement reads as follows: “Our goal is to make any woman who shops with us look and feel so good no matter what her age, body type or insecurities that she has a new or increased confidence that inspires compliments from people in her life as well as strangers. We are our customer’s friend and personal stylists in all they do.”
Our strong suits are great clothing, nice price points & taking time to listen to a customer’s lifestyle and needs by asking questions to learn how to style them accordingly. We want everyone to look and feel fabulous with their purchases so they become loyal customers and want to refer their friends.
Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
I wish! Smooth road has never seemed to be the way my life plays out. The age old saying “that which does not kill us makes us stronger” really has always seemed to ring true.
When I opened Range Boutique is right when the economy collapsed and no one was spending money. I started off with a mid to high price point but had to drop down to a very low price point. Sales were not stellar but I scraped by for years. Then about 5 years ago, I re-branded the store. I renovated our now former location, moved my bead store to the back, revamped my designers and collection and promoted my California style for the southern woman as our number one focus. It took over five years to get Range up and running well & smoothly. We have grown exponentially since then and have developed a loyal & amazing clientele which we are thankful for.
Alright – so let’s talk business. Tell us about Range Boutique – what should we know?
Range Boutique specializes in helping women dress for their real life, not just what a fashion magazine dictates. As a matter of fact, we’ve incorporated our customers into our brand with our “Fashion for the Runway Called Life” social media ad campaign which uses twelve of our customers (a.k.a. Style Rangers) as the models. Not only do these women look gorgeous they truly are a great representation of many Atlanta & Buckhead women.
Most of our clothing, jewelry & accessories are either California or southern designed. The store is a unique mix of laid back, colorful, comfy, sexy and cool pieces. Our price point ranges from (low) – $40 to $60 for a top to (high) – $200 to $500 for a cashmere sweater but we curate a mix of prices and styles that many women will be able to find something that fits their lifestyle and budget.
Any shoutouts? Who else deserves credit in this story – who has played a meaningful role?
Our customers really deserve a lot of credit for helping make us an Atlanta “go-to” shop. Between referring their friends, wearing our clothing out and about in their daily lives and also modeling for us…these ladies have helped us grow into a fashion destination.
My team also has played a huge role in our success over the last few years especially. They are a unique mix of wonderful women working here with different backgrounds and personalities that seem to mesh very well together. They style fabulously and know our customers’ needs inside and out. Range wouldn’t be the same without them.
Contact Info:
- Address: Buckhead Court Shopping Center
3872 Roswell Road Suite A6
Atlanta, GA 30342 - Website: www.rangeboutique.com
- Phone: 404-816-8230
- Email: info@rangeboutique.com
- Instagram: rangeboutique
- Facebook: range boutique
Image Credit:
Cami NYC velvet cami – designer photo shoot
LNA T-shirt and jeans – designer photo shoot
Group shot of my team is by local photographer Anderson Smith
Personal photo – Alan Matthews
Getting in touch: VoyageATL is built on recommendations from the community; it’s how we uncover hidden gems, so if you know someone who deserves recognition please let us know here.
