Today we’d like to introduce you to Tara Wimbush.
Tara, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
As a little girl, I always dreamed of owning my own business like my dad. I was, and still am, a big dreamer. I felt that I could accomplish anything I put my mind too. I enjoyed going to weddings with my mom and attending other social gatherings. Years later, I discovered that I was pretty good at planning and hosting events, not to mention, I had an affinity for things executed well. After years of education and skill development, RSE Luxury was born. In 2005 I committed to growing a respected brand in the event industry. What better company to nurture than that of a wedding & event consulting firm?! I absolutely enjoy using my talents and experience to help bring other people’s dreams to life.
Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
It was not easy to establish my brand in the beginning. I started over 15 years ago in a small town 100 miles south of Atlanta, during a time where procuring an event planner and designer was only dreamed of by the everyday consumer. For many years it was thought to be a lavish luxury service that only wealthy people could afford and a nice to have for common folk if you had “extra money” to splurge. Many potential brides looked at it as another expense that didn’t add value to the day, unlike the venue, caterer, florist, photographer, and dj. Many other consumers thought I can do this myself. When in actuality, they spent the same money or more for a homemade event. Consumers wanted my service and loved what I could offer, but in the end, it wasn’t a service they had to have, or at least they thought. It took me years to try and overcome this mindset by trying to educate every consumer I encountered to no avail. When I did get clients, I had to practically give my services away to establish a following; I found myself consistently proving my worth for pennies. I told myself, you’re sowing seeds to reap a harvest. One day I had the epiphany: Show people why they can’t afford not to use you. Show them how you can help save them money or at least make their dollars stretch. When I began to do this and present my services as an investment rather than a liability, my business began to grow. People no longer focus on the “extra fee”. They see it as the cost for a stress-free experience. We truly handle the details while our clients focus on creating memories. Understanding my market and adapting to their needs has proved to be the keys to my success.
We’d love to hear more about your business.
Royale Signature Events is a full-service event planning and design firm in metro Atlanta. We take pride in providing impeccable customer service and producing luxurious events. Our team works tirelessly to provide a stress-free planning experience. We go the extra mile, so you don’t have to. We’ve planned, designed, and coordinated exceptional affairs that optimize our clients’ budgets. As expert multi-taskers, we ensure that no detail is overlooked.
What moment in your career do you look back most fondly on?
When I reflect back on my career I smile because my clients have smiled indicating a job well done!
Pricing:
- Wedding Planning- Starting at $1295
- Month of Coordination- Starting at $895
- Bridal Valet- Starting at $495
Contact Info:
- Website: www.rseluxury.com
- Instagram: https://instagram.com/royalesignatureevents
- Facebook: https://www.facebook.com/RoyaleSignatureEvents/
Image Credit:
Cathedral of Christ the King- Ceremony Venue
ASW Stave Room- Reception Venue
Royale Signature Events- Wedding Planner
A Creative Pear-Photography
Magnum Rentals- Rentals/Chandelier
Confection Perfections- Cakes
A Delicate Petal-Flowers
Sweet Elegance- Gown
Jos A Banks- Tuxedo
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