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Meet Trailblazer Giselle Warren

Today we’d like to introduce you to Giselle Warren.

Thanks for sharing your story with us Giselle. So, let’s start at the beginning and we can move on from there.
My side hustle landed me my dream job. Then, my dream job taught me that my actual goal is to create a dream life — not merely land a dream job. Hi, welcome to my Ted Talk. Ok, I’m kidding, but my story just started a new chapter, and I’m so focused on living in the now, that I can barely find the words to describe it!

I am an advocate for finding and doing the work you love because this is the true key to happiness in life. Money, fame, fortune, good jobs with great pay — all of these things are fleeting. Your passion and desire to live out your life’s biggest dreams, that’s something that can never be taken away from you. I challenge anyone reading this, especially women, to focus on what sets your soul on fire, and to do that more.

My company, Giselle Ave. started as a lifestyle blog in 2012 where readers came to learn more about tech, branding, fashion, and events around Atlanta. Giselle Ave. later evolved from a lifestyle blog into a brand turned business and was officially open for business in January 2015. We are located in the heart of Downtown Atlanta and we create content and business solutions to help clients find their voice, and share their story.

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
This has been an 8-year-long journey to fulfilling my destiny. Upon graduation from The University of Alabama in 2010, I set out to Atlanta to start my own PR firm. But, this journey of entrepreneurship included so much more than that — lay-offs, offer letters, leaps, bounds, working for free, earning an additional degree, and securing a “good government job,” — and surviving two or more government shutdowns — only to realize my purpose was much bigger than anything I could have ever imagined.

It took me 7 years to finally land my dream job, as a Media Analyst for one of the nation’s top companies. One thing this dream job taught me was the fact that my dream is not for sale. There is no amount of money that will satisfy my desire to create, innovate, and do all things with passion, and from the heart. After my time as a 9-5 employee ended, I realized it was time to fully focus on what sets my soul on fire — doing the work I love, on Giselle Ave.

As of Summer 2018, I am full-time CEO of Giselle Ave. Communication Firm and I am the happiest woman ever! I went from a small cube, in the basement of a building– to the 49th floor of an exclusive community of fellow business owners and entrepreneurs across Atlanta.

To young women starting their journey, focus on what you really want out of life. It’s okay to be single in your 20s. I didn’t meet my perfect match until I was 29 — thanks to being focused on my own life goals –and there is NOTHING wrong with that! Most of all, silence “they,” and always take a deep look within.

Frankly, no one has the answers on how you should design your life, you are the creator and it is wise to listen to your own inner voice.

Alright – so let’s talk business. Tell us about Giselle Ave. – what should we know?
I am CEO of Giselle Ave. Communication Firm and we’re most known for our lifestyle website, and ability to communicate complex ideas to everyday people. We help our clients find their voice, identify their brand, and share their story. We specialize in Personal Branding, Storytelling, and Public Relations while providing a custom client experience with every customer we serve.

We have five core service areas on Giselle Ave. — Entertainment, Consumer Products & Services, Technology, Nonprofit, & Government. Additionally, we work with clients looking to create a lane of their own, with our flagship Personal Branding services.

We are a small business –with a big business mindset — dedicated to providing each client with a unique experience. We approach high-level creative problem solving with a professional, yet innovative, and forward-thinking approach. We are PR for the future and we stay abreast of the latest social media, content marketing, and branding trends.

So much of the media coverage is focused on the challenges facing women today, but what about the opportunities? Do you feel there are any opportunities that women are particularly well positioned for?
There’s one way I like to describe today’s social climate: all minorities win. Today is the perfect time for someone who identifies as “minority” to hop in the driver’s seat and take charge. I noticed a trend back in 2014, of women stepping out on faith, and stepping up to the challenge of doing whatever it takes to make your dreams come true.

With the changing landscape of the internet, all minorities win. There are a plethora of women’s groups that focus on building sisterhood and community among women. I think there are tons of opportunities for women, including entrepreneurship, local and state politics, tech designed for women, by women, and lifestyle blogging — to name a few.

I encourage all of my clients, especially women, to focus on what they’re already good at, and make a business out of it. As for me, I love talking, dancing and helping others find their voice. As a result, I found Giselle Ave. and I volunteer at Girls Inc. of Atlanta as a Dance Wellness Coach!

Contact Info:

Image Credit:

Benjamin Pete Photography

Getting in touch: VoyageATL is built on recommendations from the community; it’s how we uncover hidden gems, so if you know someone who deserves recognition please let us know here.

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