Today we’d like to introduce you to Tamara Hughes.
Tamara, please share your story with us. How did you get to where you are today?
Hair became a passion of mines at the age of 12, I would help my aunt do hair from shampooing to braiding I did it all. Fast forward to becoming a mom and wife; years later, I graduated from Kennesaw State University while working in the marketing field at the same time and quickly realized that I could market myself and my brand which is where TwistnCoils was born. I would create different styles on my daughter’s hair that would spark the attention of a lot of people, many moms like me wanted to understand tips and tricks to care for their child’s hair and I realized that I could be a help to those struggling moms (and dads) to understand and care for their child’s hair.
Moms all over (from Atlanta Ga 🇺🇸 to Gambia West Africa 🇬🇲) would send me styles to re-create from many talented stylists and show them how to achieve the look. I enjoyed when mothers would reach out to me and ask how to create a style or what’s the best product for my child’s hair. I have been whipping up hair products in my kitchen since 2013 and doing hair since I was 12 so when they reach out and want me to try a product, most definitely I know a good product when I see one. I also enjoy teaching children to embrace their hair, letting them explore and learn how to create styles so that they may be able to care for their own hair one day. My passion is kids, I have so much patience… I have walked around the house to braid a child’s hair. Whatever makes them happy, sometimes allowing a child to be comfortable in a non-traditional setting gets the job done. I am Tamara and I embrace being different, how I achieve the style may be different but the results are amazing! We all learn differently, hence the way I braid… as long as you get the job done, how you got there doesn’t matter!
Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
The biggest obstacles I faced is balancing my time, while currently working my part-time job and branding myself is not easy. I think letting go is the difficult part for any entrepreneur, you want to hold on to the guarantee until you’re confident enough to let that part-time job go and devote all your time to your craft. Building a brand and business is very possible while working, just mastering your time is key. I believe doing it this way may take you a little longer but just being consistent will keep opportunities coming your way. My advice to women that want to step out and brand themselves is to JUST DO IT, don’t focus on the numbers, just focus on making great content and the rest will come. I would also encourage them to surround yourself with a team that is willing to help you if needed, even if it’s just simply to encourage and motivate each other is very helpful!
Alright – so let’s talk business. Tell us about TwistNCoils – what should we know?
Currently, I am working as a contract worker for a marketing company. My passion is hair, I currently specialize in teaching wonderful moms and dads around the world how to achieve certain hairstyles as well as testing out new products and giving my honest opinion and feedback to my viewers. I would say I am most known for my awkward braiding technique, let’s say is not the typical standard of braiding. I am most proud of being able to teach mothers and fathers how to achieve different styles, some want to achieve certain looks themselves and when I receive pictures and feedback that they were able to do this by watching my tutorial, this makes me super happy or using a recommended product that they love makes me proud as well. My style of braiding is what sets me apart, the way I achieve a look might be very different to many but the results are still great.
Which women have inspired you in your life?
I definitely think it can be harder at times for women to find genuine support especially these days with all of the competition out today. I do feel woman are bringing awareness to the challenges that are faced in the media, which is making it easier for people to recognize and support each other. I am often encouraged by many women in the media that are bringing awareness and standing up for every woman out there, this year Regina King won the first Golden Globe award and her speech was phenomenal and she pledged to produce fifty percent women, that was motivating enough for me to know, there is nothing out there that I can’t do, as a woman. Congrats to Regina King so well deserved.
Contact Info:
- Website: www.twistncoils.com
- Email: tamara@twistncoils.com
- Instagram: http://instagram.com/twistncoils
- Facebook: http://www.facebook.com/twistncoils
- Twitter: http://twitter.com/twistncoils
- Other: http://twistncoils.tumblr.com/
Image Credit:
Mosley Elite Photography
Getting in touch: VoyageATL is built on recommendations from the community; it’s how we uncover hidden gems, so if you know someone who deserves recognition please let us know here.
