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Rising Stars: Meet Briana Avalos

Today we’d like to introduce you to Briana Avalos.

Briana, we appreciate you taking the time to share your story with us today. Where does your story begin?
I grew up in the suburbs outside of Chicago and knew from a young age that I really wanted to live somewhere warmer, so when it came time to look for colleges, I headed South. I graduated from Savannah College of Art and Design with a BFA in Advertising and Branding in 2021. I have always loved living in Savannah, so I decided to stay in town after I graduated and have become very involved with local businesses and design communities. I’ve been freelancing, working a 9-5 creative position, and serving at a local fine dining restaurant. Working in the service industry has taught me a lot about hard work and building meaningful relationships, so it’s something I still like to do a few days a week alongside all of my creative work. And in about two weeks, I’ll be starting a new position as a Creative Assistant at a local brewery, which is exactly the industry niche that I love.

We all face challenges, but looking back would you describe it as a relatively smooth road?
It definitely has not been a smooth road. From family struggles to loss of loved ones, to challenges of college through Covid-19; it’s been a wild ride. I’m very fortunate to have supportive people in my life, as they make the journey much more enjoyable.

Thanks – so what else should our readers know about your work and what you’re currently focused on?
I like to work in a variety of creative areas, but my specialties right now lie in copywriting and social media work. I love to use a creative voice and tone to bring a brand to life. It’s important to me that brands connect with their audience on a personal level and develop a lasting relationships. I specifically enjoy working with brands in the alcohol and cannabis industries, as they have very witty and bold personalities. I love to integrate a bit of humor and wordplay into the work that I create, and those industries are the perfect fit for that kind of work!

Is there a quality that you most attribute to your success?
I believe that patience, willingness to make mistakes, and relentless ambition are important to my success. I firmly believe that learning will be an ongoing part of my creative journey, and that includes learning from my mistakes. I work hard to grant myself patience as I explore different depths of my work and accept that it won’t always go according to plan. But the pursuit of greater learning and experiences is what drives me forward. I always aim to be the best version of myself, and I like to defy the standard and push the boundaries of creativity.

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