Today we’d like to introduce you to Brittany Lewis. They and their team shared their story with us below:
Creative Eye Lash Extensions is a small, Black, woman-owned lash extension supply business founded by twins, Brittany and Whitney. Established out of product frustration, Creative Eye began when Whitney, a lash artist, had difficulty finding and securing quality lash extension products for her business in 2017. Brittany, the business brain, set out to help Whitney solve her inventory issues. After an almost year-long experimental process to discover quality lash extension products, we decided to just launch our own brand, and Creative Eye was born. Now, we have a commercial location on the southside of Atlanta to accommodate our expanding products, local pickups and delivery services.
Our commitment to lash industry integrity, and loyalty to our customers, is unmatched. We understand that most of our customers are female business owners themselves, so we pride ourselves on exceptional customer experiences and the availability of our high-demand products. We work hard for our customers and their lash businesses, not the other way around.
Our Purpose: To Empower Women Entrepreneurs to Create Legacies of Wealth and Freedom.
Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
Marketing and balance. Like with many small businesses these days, we struggle with keeping up on the most effective means of marketing our business while also keeping up with the trends in our industry while also ensuring that we are providing quality products and customer service. Juggling all of the responsibilities and demands can be overwhelming at times, but we do our jobs well so that our customers can trust our brand for their lash businesses.
Thanks for sharing that. So, maybe next you can tell us a bit more about your work?
– We celebrate that roughly 80% of our customers are women of color, who may feel out of place when trying to connect with a brand to suit their creative needs. We do this while also encouraging best practices for the sustainability of the lash industry.
– We provide our unique customer base the quality products they need and when they need them, to give their diverse clientele the luxury experience they desire.
– We don’t underestimate the fact that our customers are primarily business owners themselves, who want efficient service and quality products as quickly as possible. So in 2020, we opened a commercial location in the Atlanta area to accommodate our expanding products, shipment processing, local pickups and local delivery services.
We’d love to hear about any fond memories you have from when you were growing up?
Our fondest childhood memories are with an aunt of ours, Autie Geraldine, who is now deceased, but she was an entrepreneur and a math teacher. She had a very successful catering and baking business called Creative Cakes in the late 80’s to the early 2000’s. We loved her famous seven layer chocolate cakes and how she’d encourage us to do and be whoever and whomever we wanted to be, always. Creative Eye is named in dedication to her entrepreneurial spirit, her dedication to craft and creativity, and her waving her own way, mentally and financially, all the while.
Contact Info:
- Website: shopcreativeeye.com
- Instagram: www.instagram.com/_creativeeye_
- Facebook: www.facebook.com/shopcreativeeye
