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Meet Lindsay deOliveira of Soothe Beginnings

Today we’d like to introduce you to Lindsay deOliveira.

Lindsay deOliveira

Hi Lindsay, please kick things off for us with an introduction to yourself and your story.
The moment I held my daughter for the first time, I knew it was my job to keep her safe and happy. What new mom I couldn’t have predicted was that my baby was going to scream night after night with colic… I needed to do SOMETHING to get the screaming to stop.

We both needed sleep. I bought every pacifier I could get my hands on. What I didn’t know then was that the pacifier industry will gladly market features that are inadequate and unsafe. It led me to create Soothe Beginnings. Our newborn babies deserve safe pacifiers that work, and parents deserve peace of mind.

We all face challenges, but looking back, would you describe it as a relatively smooth road?
Launching a new company is an uphill battle.

Product delays stemming from a manufacturing holdup outside of my control have been the biggest thorn in my side. Each hurdle has to be faced head-on, otherwise you are giving up. Viewing a hurdle as simply that means that there is another side to get to.

Thanks – so what else should our readers know about Soothe Beginnings?
Pacifier companies are knowingly marketing products that have no place being given to a brand-new baby. They are selling possible lifelong allergies to latex, suffocation hazards, and choking hazards. The industry standard is to test a small sampling once a year. Think about that. The product going into your newborn baby’s mouth for hours at a time is NOT being tested at each batch for toxins and safety. Soothe Beginnings is offering a peak behind the curtain on the world of pacifiers and has a trusted solution.

Being a mom is my first job, and making a pacifier I feel comfortable giving my daughter is my second. The Soothe Beginnings Pacifier is patent pending. I found a way to make an eco-friendly pacifier plastic-free and latex-free. We are manufacturing our pacifiers in the USA and testing every batch. Experts in the newborn and medical field are excited to have a pacifier they can wholeheartedly recommend.

The Soothe Beginnings Starter Kit offers a cap and shield and interchangeable nipples. Parents will have what they need to find which nipple preference their baby has- breastfeeding or not. Our pacifier is one you can feel confident giving your baby or gifting to a new parent. Who doesn’t want an EASY solution that is also safer?!

Alright so before we go can you talk to us a bit about how people can work with you, collaborate with you, or support you?
Pre-orders just opened up. I ask that veteran parents help out the parents-to-be. We understand the desperation of having a screaming baby at 2 am, so let’s make sure they have the product you wish you had.

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