Today we’d like to introduce you to Yardyne Day
Alright, so thank you so much for sharing your story and insight with our readers. To kick things off, can you tell us a bit about how you got started?
I started working in the printing industry over 30 years ago, selling labels, tags, and business forms—cold calling on over 25 commercial businesses daily. After cold calling in a building one day, I got stuck in the stairwell and figured there had to be a better way. There was a tradeshow in town that week. I attended it and returned to my office with a bag of goodies (specialty advertising products). The light bulb came on, and that’s where it all started. Before starting my business, I worked as a purchasing agent for a local governmental municipality and obtained valuable knowledge on buying.
Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
Like most industries, the printing/promotional products industry is up and down. As the song says, “I have had some good days, I’ve had some hills to climb, I’ve had some weary days and some sleepless nights!”
Alright, so let’s switch gears a bit and talk business. What should we know?
We are a woman-owned, black-owned, full-service specialty advertising company offering a wide range of promotional items to brand your company and/or organization.
We help you find a cost-effective way to market and promote your business with custom promotional items that speak to your customers and clients. With the number of companies we work with, the possibilities are only limited by your imagination.
Leveraging over 25 years of experience in the industry, New Day Promotional Products, LLC prides itself on being a reliable, one-stop resource that can provide excellence from start to finish.
What do we specialize in:
We offer awards, brochures, posters, table covers, tents, bags, banners, custom tape, boxes, stationery, water bottles, booklets, signage, pens, and graphic design services. We also produce custom apparel, including T-shirts and Polo Shirts, Hoodies and hats, embroidery, and screen printing.
What sets us apart from others:
We get it right – we will not print until YOU approve it!
Competitive Pricing to meet your budget
It’s simple because we care. We make Your order hassle-free
Some Proud Printing Jobs:
Provided an award to the former Vice President Of the United States, the Honorable Kamala Harris,
Provided branded items to BET HER, Signa by Hilton (Atlanta), Atlanta Black Chambers, and the National Bar Association. Some of our Awards were featured on an episode of the reality television series “The Real Housewives of Atlanta.”
We aim to exceed our customers’ needs while striving for excellence in everything we do. We seek the highest levels of customer satisfaction and work to provide the best resources, technology, and quality in the commercial printing, embroidery, screen printing, branding, and promotional products industries. Yardyne was nominated as a finalist for the Atlanta Black Chambers 2025 Member of the Year.
Networking and finding a mentor can have such a positive impact on one’s life and career. Any advice?
Networking is an art that goes beyond a business card. It asks, “What can I do to help you build your business?” I replaced cold calling with networking. Always have a strategy when you plan to network. Depending on the event, I usually bring 50-100 business cards. My goal is to meet 50-100 people at that event. If it’s a small event, I will take fewer cards and plan to meet fewer people. Always have a pen and wear a suit that has pockets. I work the room, join conversations, introduce myself, and listen to others at the table or where we are gathered. I like to get their information so I can follow up with a short nice-to-meet-you email and ask them if they would like to have coffee soon. Networking is essentially “givers gain”; you gain knowledge, perhaps a new client or friend.
Finding a mentor is easy, but finding the right mentor is not. I have two mentors who have mentored me for over twenty years. When something comes up where I need to brainstorm, I contact my mentors; one is male, and one is female. One of my mentors works in the printing industry, and the other is a trailblazer. She’s been doing her own thing for a very long time. She continues to inspire and encourage me.
Contact Info:
- Website: https://www.newdaypp.com
- LinkedIn: https://www.linkedin.com/in/yardyneday
- Other: yardyne@newdaypp.com
