Today we’d like to introduce you to Shani Uritsky.
Shani, we appreciate you taking the time to share your story with us today. Where does your story begin?
My journey with photography started with families. I’ve always loved capturing real moments, the laughter, the connection, the little details that make every family unique. For a while, that’s where most of my work was focused, and it brought me so much joy.
Then, after my husband and I renovated our master bathroom, something shifted. I decided to photograph it just for fun, and I instantly fell in love with interior photography, the composition, the lighting, and the art of showcasing a space in the most beautiful way. That single shoot opened a whole new path for me.
Since then, I’ve built my photography business around interior design and architectural photography, working with designers, contractors, and small business owners to help them tell their stories visually. I still take on a few family sessions when I can, and occasionally product shoots, but interiors have truly become my passion.
It’s been an exciting evolution, one that combines my love for aesthetics, storytelling, and connection. Every project feels like a collaboration, and I’m so grateful to do what I love every day.
I’m sure it wasn’t obstacle-free, but would you say the journey has been fairly smooth so far?
Not exactly , but I think that’s part of what makes it all worth it. Building a photography business hasn’t been a straight path. There’s been a lot of learning along the way, figuring out how to price my work, manage my time, and handle everything that comes with running a business on my own.
Transitioning from family photography to interiors also came with a learning curve. It’s a different mindset, understanding how to work with light in a space, capture textures, and bring a designer’s vision to life.
And of course, balancing it all while being a mom adds another layer. There are days I feel like I’m juggling a hundred things at once, but being a mom has also given me a deeper sense of purpose and patience.
I’m constantly pushing myself to grow, to keep learning, and to trust the process ,even when things feel uncertain. Every challenge has taught me something valuable, and I’m grateful for where it’s leading me.
Thanks – so what else should our readers know about your work and what you’re currently focused on?
I’m a photographer based in the Atlanta area, specializing in interior design and architectural photography. I work with designers, contractors, and makers to help them showcase their spaces and creations in the most natural and beautiful way possible.
One thing that really defines my style is my love for natural light. Whenever I arrive at a shoot, the first thing I usually do is turn off all the lights, which always surprises my clients. They often ask how I manage to make their photos look so bright and full of light afterward. But that’s exactly what I love most about my work, finding and shaping the natural light that already exists in a space and letting it tell the story.
I believe that great interior photography should feel authentic and inviting, not over edited or artificial. I pay close attention to the way light moves through a room, the tones and textures that make a space feel alive, and the small design details that show the creator’s personality.
I’m most proud of how my work helps others grow their businesses, whether it’s a designer building their portfolio or a contractor showing off their latest remodel. Every project feels like a collaboration, and I love knowing that my images help them get noticed and appreciated for their craft.
What sets me apart is the mix of technical precision and emotion I bring from my background in family photography. I still approach every shot with the same goal — to capture something that feels real, warm, and full of life.
Do you have any advice for those looking to network or find a mentor?
For me, the best connections have come naturally, through genuine relationships, not forced networking. Most of my opportunities came from showing up, doing my best work, and treating every client and collaborator with respect and kindness. Word of mouth has been incredibly powerful in growing my business.
I also believe in the value of community over competition. There’s so much to learn from other creatives, whether it’s photographers, designers, or small business owners. Being open to sharing experiences, asking questions, and supporting each other goes a long way.
As for finding a mentor, I’ve learned to pay attention to people whose work and approach I truly admire, even if I’ve never met them personally. I study their style, their consistency, how they communicate and use that as quiet guidance.
Most of all, I’d say: stay curious and keep learning. Growth doesn’t always come from one big mentor or moment, sometimes it comes from a collection of small lessons, conversations, and people who inspire you along the way.
Contact Info:
- Instagram: https://www.instagram.com/uritsky_shani/
