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Sophie Kaufman on Life, Lessons & Legacy

We’re looking forward to introducing you to Sophie Kaufman. Check out our conversation below.

Good morning Sophie, we’re so happy to have you here with us and we’d love to explore your story and how you think about life and legacy and so much more. So let’s start with a question we often ask: What is something outside of work that is bringing you joy lately?
We moved into our new home earlier this year and I’ve really enjoyed tapping into my love of interior design. Our old home was full of bold color and playful energy — a reflection of who I was at the time: vibrant, spontaneous, and unafraid to mix and match. Back then, I was color chasing murals every weekend. Now, I am chasing diapers and my sports-loving toddler. 

As I’ve grown, and especially after becoming a mom, my sense of home evolved. I began to crave calm, comfort, and a bit more order in the chaos. Our new home reflects that shift: it’s more grounded, with soft blues, warm whites, and timeless, traditional details. It’s still full of love and personality, but now it feels like a peaceful foundation for family life. It’s been such a joy to design our new home for our family!

Can you briefly introduce yourself and share what makes you or your brand unique?
Sophie Kaufman is a self-proclaimed color lover, mom of 2, and #happyhousedreams finder who is passionate about infusing joy and creativity into every part of her life. With an eye for design and a heart for adventure, Sophie brings bold hues, stylish interiors, and a sense of wanderlust to her everyday experiences. Whether she’s styling her home, exploring new destinations with her family, or sharing her colorful world with her followers, come along her journey as she celebrates the art of living well, both in her home and beyond.

By day, I’m a freelance marketing and social media professional. I work with businesses (mainly direct-to-consumer ones) to build engaging growth marketing strategies to develop, implement and track successful social media & influencer campaigns.. By night (& on weekends), I’m working on my passion projects and having fun all around Atlanta with my 4 year old, George, and 2 year old, Goldie. My Instagram is www.instagram.com/sophlog

Thanks for sharing that. Would love to go back in time and hear about how your past might have impacted who you are today. Who were you before the world told you who you had to be?
Before the world told me who I had to be, I was a bridge between cultures. I’m an Iranian-American, born and raised in Georgia to two Iranian immigrants. I married Michael, my high school sweetheart and a Jewish-American, and together—two decades, two kids, and a lifetime of love later—we’re raising our children in a home full of contrast, connection, and culture.

Growing up, my life was split in two: school and friends in America, summers with family in Iran. While many of my peers grew up surrounded by grandparents and cousins, I had to cross an ocean to see mine. It wasn’t always easy, but it taught me perspective. I learned I was fortunate: to be born in a place where I could travel freely, speak openly, and imagine a future on my own terms.

At my core, before labels and expectations, I was someone curious about identity, resilient in the in-between, and deeply aware of the power of belonging…wherever and however you create it!

What’s something you changed your mind about after failing hard?
I had to completely change my mindset after one of the hardest moments in my career. I was let go from a well-known fashion brand while I was seven months pregnant. At the time, I was already a mom to one child and preparing to welcome my second. Instead of feeling excitement, I was overwhelmed by fear. I suddenly had no job, no clear next step, and a deep sense that I had somehow failed. On top of that, my car was stolen a few weeks after I got let go and then I gave birth to my daughter in the parking lot of the hospital (more on that another time!!). It was a challenging time to say the least.

As someone with a strong work ethic, I’ve always taken pride in showing up, contributing, and delivering. Losing that role during such a vulnerable season shook me to my core. I felt like I had let myself and my family down.

But sitting in that discomfort forced me to confront a truth I hadn’t fully lived into before: my worth isn’t tied to a title or a paycheck. It’s rooted in resilience, in how I rise when things fall apart, and in the values I carry into every room—whether at work or at home.

It took months of rebuilding my confidence and reframing what success meant to me, but I came out of that season stronger, more grounded, and more determined. Today, I look back on it not as a failure, but as the moment that taught me to lead with both strength and humanity…and to never forget that the hardest chapters often shape us the most.

Next, maybe we can discuss some of your foundational philosophies and views? What’s a cultural value you protect at all costs?
The cultural value I protect at all costs is honoring identity while making space for others’ truths.

In our home, that looks like teaching our kids that they can carry all parts of who they are proudly. Being half Iranian and Jewish, they know the scent of saffron and the meaning of Shabbat. They eat tahdig and challah. They’ll grow up understanding that their roots stretch across oceans and are built on generations of resilience.

Being in a multicultural, interfaith marriage hasn’t always been easy. It has come with moments of heartbreak, confusion, and even painful words from people we love. But what we’ve protected (and what I will always protect) is the value that difference doesn’t have to divide. Instead, it can deepen connection, empathy, and strength.

That’s the lesson I want my children to inherit: your identity is sacred, and so is the ability to honor someone else’s.

Thank you so much for all of your openness so far. Maybe we can close with a future oriented question. What will you regret not doing? 
Working less, loving more, traveling a ton, and having all the fun.

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Image Credits
Interior house photos are by Mood and Theory. Beach photos are by Meg Florence Creative. Family photos are from Mary-Catherine Brownfield and Vue Photo.

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