Community Highlights: Meet Mareva Bone of Mareva Aundrea

Today we’d like to introduce you to Mareva Bone.

Hi Mareva, so excited to have you on the platform. So before we get into questions about your work-life, maybe you can bring our readers up to speed on your story and how you got to where you are today?
My story really starts with two things I’ve always loved: telling stories and figuring out why things work. I grew up in San Diego, was raised in Seattle, and now I’m here in Atlanta thanks to my dad who was a Marine and then went in to Aerospace engineering. Honestly, moving through and getting to experience so many different places and cultures has shaped the way I see everything, whether I’m looking through a camera lens or digging into a dataset.
I got my start on the social media and communications side — helping brands show up online, connect with their audiences, and build a presence that actually felt like them. But I kept asking questions nobody else in the room was asking. Like… but did it work? What does the data say? That curiosity is really what pulled me into analytics.
From there, I spent the next several years working with some really incredible brands like Coca-Cola, Bayer, the CDC, Fiserv, helping teams understand their audiences, measure what mattered, and turn raw data into decisions they could actually act on. Eventually I got to do the thing I find most exciting, which is building something from scratch. At my most recent role, I came in and built an entire analytics operation — the tracking, the dashboards, the reporting infrastructure — so that leadership could finally see the full picture of what was happening across their business.
But here’s the thing. Data was never the whole story for me. I’m also a photographer. And a brand strategist. And I’ve been building my own consulting practice — Mareva Aundrea (www.marevaaundrea.com) — because I genuinely believe the best results come when creative and analytical thinking are working together, not in separate silos.
So what that means for the people I work with is that I’m not just going to hand you a report and disappear. I can help you understand your audience, build a strategy to reach them, create the visuals that actually stop them from scrolling, and then measure whether it’s all working. That combination, story-driven, data-backed, brand-built, is kind of my whole thing. And I’m really excited about the opportunity to bring all of that here.

We all face challenges, but looking back would you describe it as a relatively smooth road?
Smooth? Absolutely not. And I think anyone who tells you their road was smooth is probably leaving out the good parts.
There were definitely moments where I felt stretched really thin, trying to grow my consulting practice while showing up fully in a demanding full-time role is a lot. Competing priorities, not enough hours in the day, wondering if you’re doing any of it well enough. That feeling was real, and it showed up more than once over the years.
But here’s what I kept coming back to: I will find what is meant for me. Plus, I was an athlete, and that experience kind of wired me differently. When things get hard, I don’t really have a “quit” gear. Perseverance, patience, the ability to push through when it’s uncomfortable were built in a gym, on a track, through losses and moments where you just had to keep going anyway. Building all of this has been a new outlet for that same fire. The struggles didn’t go away, but my relationship with them changed. I stopped seeing the hard parts as signs I was doing something wrong and started seeing them as just… part of the process. Part of what makes it worth it.
The chaos, the competing demands, the “this is a lot” moments, we are learning to deal with them better (my therapist, Jasmine helps a lot too!). They keep me sharp. And I think it’s made me a better partner to work with, because I’m not rattled easily, and I know how to stay focused on what actually matters when everything is pulling in different directions.

Great, so let’s talk business. Can you tell our readers more about what you do and what you think sets you apart from others?
Mareva Aundrea is really the fullest expression of everything I do and everything I am professionally. The tagline is story-driven, data-backed, brand-built, and that’s not just a cute phrase, it’s genuinely how I approach every single project.
At its core, the business lives in three spaces: analytics, marketing strategy, and photography. And what makes it unique is that those three things don’t exist separately — they inform each other constantly. When I’m shooting brand photography, I’m thinking about the story the brand needs to tell and where that content is going to live. When I’m building a marketing strategy, I’m already thinking about how we’re going to measure it. When I’m in the data, I’m always asking what story it’s telling and what we should do about it. Most people specialize in one of those lanes. I operate across all three, and that’s genuinely rare.
I work with brands, small businesses, and entrepreneurs who are ready to grow but want to do it intentionally. Not just throwing content at the wall. Not just running reports nobody reads but actually connecting the creative to the strategic to the analytical in a way that moves things forward.
On the photography side, I focus on brand, portrait, travel, and lifestyle work. My goal is always the same: every image should feel authentic and intentional. I want people to look at a photo and immediately feel the brand before they’ve read a single word.
What I’m most proud of, brand-wise, is honestly the fact that Mareva Aundrea exists at all. Building something of your own — while working full-time, while figuring it out as you go — takes a kind of courage that I don’t take lightly. And I’m proud that it reflects all of me, not just one version of me.
What I want people to know is this: if you work with me, you’re not getting a vendor. You’re getting a partner who is genuinely invested in your brand’s success, who brings a rare mix of left-brain and right-brain thinking to the table, and who will always be focused on what actually moves the needle, not just what looks good on a slide.

Who else deserves credit in your story?
My mom, best friend, and boy friend have been of tremendous support. Whenever my confidence waivers, I need to talk through something, anything, they are there responding to my multiple texts or phone call.

In terms of professional mentors, I’ve been blessed two incredible mentors in Kaylea Bowers and Dwayna Haley, both of whom I’ve met during my time at Porter Novelli (shoutout to the #Flawless Crew). I am forever texting, calling, emailing them for feedback, advice, to talk through things. I’m incredibly lucky to have them.

Contact Info:

• Website: https://www.marevaaundrea.com/
• Instagram: https://www.instagram.com/mareva.photos
• LinkedIn: https://www.linkedin.com/in/mareva-bone/