Daily Inspiration: Meet Dylan Baker

Today we’d like to introduce you to Dylan Baker.

Hi Dylan, can you start by introducing yourself? We’d love to learn more about how you got to where you are today?
Looking back, OVRBRD really started long before we ever filed the paperwork.

Channing and I have been creating together since we were kids. We spent our weekends making videos, writing music, designing graphics, and trying to figure out how to get people to actually see what we made. We were obsessed with the creative side of things, but we also loved the challenge of building something around it.
Eventually our careers took us in different directions. I spent 20 years building a career in creative, working with brands like Realtree and Auburn while producing everything from commercial campaigns to documentary style films. Along the way I had the opportunity to lead creative teams, launch national campaigns, and tell stories for brands with incredible audiences. Channing built his career in Atlanta in sales, customer relationships, and social media marketing, learning how to connect businesses with the people they’re trying to reach.

Even though we were on separate paths, we were always talking about working together someday. When I moved to North Atlanta late last year, it finally felt like the right time to stop talking about it and actually build something.

That’s where OVRBRD came from. The name is based on something we’ve always believed. If you’re going to do something, go overboard. Put in the extra effort. Sweat the details. Care more than people expect you to. That mindset has followed us from those early days of making videos for fun to building a creative company that helps businesses tell better stories and connect with the people they’re trying to reach.

In a lot of ways, we’re still doing what we were doing as kids. The cameras are better, the clients are bigger, and we’ve learned a lot along the way, but we’re still passionate about creating work that makes people stop scrolling and actually feel something.

I’m sure it wasn’t obstacle-free, but would you say the journey has been fairly smooth so far?
Neither of us took a traditional path into this industry. We’re both self taught, and I think that’s shaped the way we approach everything we do.

We learned by creating. We spent years making videos, designing, writing music, trying new ideas, failing, figuring out what worked, and then doing it all over again. Eventually those skills opened doors into professional careers, where we had the opportunity to work with incredible brands, lead creative teams, and learn from talented people along the way.

One of the biggest challenges has been learning to balance creativity with running a business. Creating great work is only part of it. You also have to build relationships, earn trust, market yourself, and keep learning every day.

Looking back, I wouldn’t change much. Every project, every mistake, and every opportunity helped shape what OVRBRD has become. I think taking the long route gave us a perspective we probably wouldn’t have had otherwise.

Appreciate you sharing that. What else should we know about what you do?
OVRBRD exists to be an external creative department for businesses that need high level creative but aren’t ready to build a full in-house team. We handle everything from branding, video, photography, and design to social media management and paid advertising, giving businesses one creative partner instead of juggling multiple vendors.

What makes our approach different is how we got here. Neither of us followed a traditional path. We’re both self taught. YouTube was basically our film school, and real world experience was our textbook. We learned by creating, experimenting, failing, improving, and doing it again. That taught us to think beyond making something that simply looks good. We care about whether it tells the right story, connects with the right audience, and actually helps the business grow.

I’ve had the opportunity to lead creative teams for nationally recognized brands, produce commercial campaigns, create documentary style films, and work on projects that reached millions of people. Channing built his career in sales, customer relationships, social media, and marketing, developing a deep understanding of how businesses grow and how to build trust with customers. Those experiences complement each other really well.

We’ve found that the best creative doesn’t happen when creativity and business compete. It happens when they work together. That’s the mindset we bring to every project.

More than anything, we’re proud of the relationships we’ve built. We want clients to feel like we’re sitting in the office next to them, invested in their business and helping solve problems, not just delivering content. That’s why we call ourselves an external creative department. We care just as much about the strategy behind the work as we do the work itself.

In terms of your work and the industry, what are some of the changes you are expecting to see over the next five to ten years?
I think the biggest shift over the next 5 to 10 years will be that creating content will become easier than ever, but creating content that people actually care about will become much harder.

AI is already changing the way creative work gets done, and we embrace it as a tool. It helps us move faster, explore ideas, and spend more time on the parts of the process that require real creativity. But I don’t think it replaces strategy, storytelling, or human connection. If anything, it makes those things even more valuable because people are becoming better at recognizing what feels authentic and what doesn’t.

I also think businesses are moving away from hiring separate vendors for every marketing need. They want trusted partners who understand their brand and can handle everything from strategy and content creation to social media management and paid advertising. That’s exactly why we built OVRBRD as an external creative department.

At the end of the day, the technology will continue to evolve, but people will always connect with great stories. The tools will change. The importance of authenticity won’t.

Contact Info:

• Website: https://ovrbrd.co
• Instagram: @ovrbrd_co
• Youtube: @go_ovrbrd