We recently had the chance to connect with Ama Serapheona and have shared our conversation below.
Hi Ama, thank you for taking the time to reflect back on your journey with us. I think our readers are in for a real treat. There is so much we can all learn from each other and so thank you again for opening up with us. Let’s get into it: What’s more important to you—intelligence, energy, or integrity?
Integrity is more important to me. Integrity is a quality you cannot fake. You can perform for people, you can say the right words, but integrity is revealed in consistency, accountability, and truth. It is a core value of life because it shapes who you become, not just what you achieve. I believe integrity is what allows me to sleep at night knowing I showed up as my authentic self, even when it was hard.
Can you briefly introduce yourself and share what makes you or your brand unique?
My name is Ama Serapheona, founder of Flutterfly Media, a digital media and creative consulting business rooted in storytelling, intention, and connection.
I am a creative arts graduate with a focus on digital media production, but my journey started long before the degree. In high school, I began designing graphics for local artists who needed visuals that matched their sound and vision. That curiosity for visual storytelling eventually led me to pick up a camera, and from there, my passion for photography and digital media continued to grow.
I believe a good image can last a lifetime. It can hold emotion, communicate identity, and tell a story without saying a single word. At Flutterfly Media, I partner with brands and creatives to develop their brand voice through intentional imagery and thoughtful visual direction. Every brand has a story, and my role is to help bring that story into focus in a way that feels authentic and aligned.
What makes Flutterfly Media special is our approach. We listen first. We take the time to understand what our clients want, discover what they need, and who they are trying to reach. We develop creative solutions that are not only visually compelling but purpose driven, giving our clients the tools they need to connect with their audience in a meaningful way.
In addition to my client work, I am currently developing a podcast as a passion project for creatives who are healing their imposter syndrome. It is a space for honest conversations, growth, and encouragement for those learning to trust their voice and their calling.
Thanks for sharing that. Would love to go back in time and hear about how your past might have impacted who you are today. What did you believe about yourself as a child that you no longer believe?
As a child, I believed that I had to be perfect to be worthy. I thought getting everything right was the safest way to be accepted and valued. Over time, that belief quietly shaped how I showed up in the world, and instead of helping me grow, it kept me stuck. Perfectionism stunted my real growth because I was more focused on avoiding mistakes than learning from them.
As I became an adult, I realized how exhausting that mindset was. I had to learn how to develop healthy boundaries, not just with other people, but with myself. Those boundaries helped reduce burnout and allowed me to cultivate healthier attachments to my work, my relationships, and my creativity. I learned that rest is not failure and that saying no is sometimes an act of self respect.
I no longer believe perfectionism is a strength. For creative people, it can be a prison. It keeps us trapped in cycles of overthinking, self doubt, and delay. True growth requires freedom, the freedom to try, to fail, to learn, and to keep creating anyway. I am learning to release the need to be perfect and choose progress, presence, and authenticity instead.
When did you stop hiding your pain and start using it as power?
I stopped hiding my pain and transmuted it into power when I realized that rock bottom can be one of the greatest teachers in learning how to rise. I grew tired of telling the same story about why I could not produce, why I felt stuck, and why I was waiting for the right moment. I eventually had to admit that my comfort zone was not protecting me, it was a cage.
Everything shifted when I began to speak honestly about what I was carrying. I saw how many people resonated with my story, and in that moment I understood that I was never as alone as I thought. My pain was not something to be hidden, it was something that connected me to others.
I learned that being bold enough to talk about my struggles could create space for someone else to breathe, heal, or feel seen. If my honesty can help free even one person from silence or shame, then it is worth sharing. My goal has always been, and will continue to be, to pay it forward.
Sure, so let’s go deeper into your values and how you think. Whom do you admire for their character, not their power?
I admire Kobe Bryant for his character, not his power. I’ve never really been a sports fan, but Kobe stood out to me beyond basketball. Through his interviews and the way he spoke about his craft, it was clear that excellence wasn’t just something he pursued on the court—it was a mindset he lived by every day.
What inspired me most was his relentless dedication to improvement and his belief that greatness is built through discipline, focus, and consistency. He pushed himself to be better than he was the day before and challenged others to do the same, regardless of their field. Kobe showed that true character is about accountability, resilience, and committing fully to your purpose.
His ability to inspire people far beyond sports, his respect for hard work, and his passion for growth made a lasting impact on me. His presence, wisdom, and example are deeply missed, but the standard he set continues to motivate people to strive to be the best version of themselves.
Okay, we’ve made it essentially to the end. One last question before you go. If you knew you had 10 years left, what would you stop doing immediately?
If I knew I had 10 years left, I would immediately stop letting money dictate where I invest my time and energy. I would no longer allow external expectations or societal pressures to determine the direction of my life.
Instead, I would be intentional about pursuing projects that align with my purpose and values. I would devote as much time as possible to growing closer to God and allowing Him to use me as a vessel of inspiration—helping others discover their faith, walk in their calling, and live with greater intention.
Knowing time was limited would sharpen my focus on what truly matters: purpose, service, and impact rather than obligation or financial gain.
Contact Info:
- Linkedin: https://www.linkedin.com/in/amaserapheona/
- Youtube: https://www.youtube.com/@amaserapheona
Image Credits
DaFixx Radio Show
