An Inspired Chat with Ediana Moncada of Norcross

Ediana Moncada shared their story and experiences with us recently and you can find our conversation below.

Ediana , a huge thanks to you for investing the time to share your wisdom with those who are seeking it. We think it’s so important for us to share stories with our neighbors, friends and community because knowledge multiples when we share with each other. Let’s jump in: What is something outside of work that is bringing you joy lately?
Outside of work, I find great joy in reading and exercising. Reading allows me to continually learn, gain new perspectives, and stay inspired. Exercise is another passion of mine. I approach it with discipline, and while I can be excessive at times, I truly enjoy seeing the results of that dedication. Both keep me grounded, motivated, and constantly striving for growth.

Can you briefly introduce yourself and share what makes you or your brand unique?
My name is Ediana, and my journey in construction has been shaped by a deep respect for hard work, tradition, and craftsmanship. I started out with a strong appreciation for building things that last, and over time I’ve specialized in stone veneer — areas where skill and detail really make a difference. What makes my work meaningful is that it’s not just about materials or structures, but about creating something people can truly rely on. At the heart of it all is a simple idea: we are crafting a perfect place, so you can create your story. That belief has guided me from the very beginning, and it continues to inspire everything I do today.

Amazing, so let’s take a moment to go back in time. What part of you has served its purpose and must now be released?
The part of me that has served its purpose and must now be released is my fear of failure and feeling powerless. I was left with nothing, and I had no choice but to rise, face every obstacle, and confront every giant in my path. That part of me taught me resilience, perseverance, and faith, but now it is time to let it go so I can fully embrace my purpose, to empower, support, and uplift other women, just as God has shaped me to do.

What’s something you changed your mind about after failing hard?
Something I changed my mind about after failing hard is the idea that I had to do everything perfectly on my own to succeed. When I started my business as a young immigrant with no prior experience, I had to build everything from scratch while also facing the challenges of managing an autoimmune disease as a single mom. I encountered failure more times than I can count, and at first, I felt like I was alone in figuring it all out.

Working alongside a group of young entrepreneurs, many of whom have faced similar struggles navigating business in a foreign country, completely changed my perspective. With the support of my friends and colleagues, I realized that asking for guidance, leaning on others, and sharing knowledge is not a sign of weakness—it’s how we grow stronger. Failure no longer felt like an endpoint but a stepping stone toward learning, resilience, and ultimately helping others follow their own paths.

So a lot of these questions go deep, but if you are open to it, we’ve got a few more questions that we’d love to get your take on. Whom do you admire for their character, not their power?
I admire people for their character, not their power. One person I deeply admire is Pastor Jetzen Franklin. He has said several times that he doesn’t care about losing everything as long as he has his family, and that perspective on life—valuing what truly matters over material success—has had a big impact on me.

I also admire Marian Rojas Estapé, the author of How to Make Good Things Happen. She has a gift for bringing psychology to our fingertips and explaining complex ideas in a simple, practical way. Her approach has helped me grow and mature in many aspects of my life, showing me that wisdom and kindness can have a profound influence without any need for power or status.

Okay, so let’s keep going with one more question that means a lot to us: If you retired tomorrow, what would your customers miss most?
If I retired tomorrow, I think my customers would miss my optimism the most. I go through challenges that most people don’t see, and I’ve faced struggles that could have held me back. But I choose to bring joy, energy, and a positive outlook to every interaction, and that’s something my customers and colleagues notice and appreciate even when they don’t know the full story behind it.

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