An Inspired Chat with Uriia Land MPH, CYT, CMI of Buckhead

We’re looking forward to introducing you to Uriia Land MPH, CYT, CMI. Check out our conversation below.

Uriia, really appreciate you sharing your stories and insights with us. The world would have so much more understanding and empathy if we all were a bit more open about our stories and how they have helped shaped our journey and worldview. Let’s jump in with a fun one: What is something outside of work that is bringing you joy lately?
“I’d say it’s been the simple act of intentionally slowing down. Like most professionals, I found myself stuck in a cycle of rushing—always moving to the next deliverable without truly appreciating the moments in between.

Recently, I’ve prioritized pausing and being present, particularly around the activities that used to bring me joy, like reading or spending time in nature. That shift in pace has been incredibly restorative, and it reminds me of the importance of well-being, which I have found ultimately allows me to be a more focused and effective leader, mother, and member of the collective.”

Can you briefly introduce yourself and share what makes you or your brand unique?
“Hello everyone! I’m Uriia Land, and I’m a Health Scientist and Public Health Practitioner who believes that good health shouldn’t be a privilege, but a common goal that we are all able to work toward no matter our background. For over ten years, I’ve worked as a public health expert, having led teams on major federal projects and served on the front lines as an emergency responder during the COVID-19 pandemic.

Since January 2024, I’ve dedicated my full focus to GetAmazin.Info, where I serve as a Health Scientist. I founded the organization because I am deeply committed to taking my high-level expertise and turning it into practical, easy-to-use programs that truly help people and communities thrive.

What GetAmazin.Info is All About

The unique approach at GetAmazin.Info comes down to two things: real-world results and fairness.

Building Programs That Work: As the Health Scientist, responsible for the full lifecycle of health interventions—from initial community needs assessment to strategic design and robust evaluation. The organization doesn’t just rely on guesswork. It uses a smart, data-backed approach (what the academics call ‘epidemiology’) to see where health gaps exist, understand the root causes of those problems (like access to good food or transportation), and then design programs that are known to make a real difference.

Focusing on Fairness (Health Equity): The primary mission is to make sure that everyone gets a fair chance to be healthy, especially people and communities who have historically been overlooked. The work involves providing executive leadership and technical expertise to advance health equity principles. The career focus has been on this, including conducting extensive patient and community interviews to proactively identify and address barriers to participation for underserved populations , providing training and technical assistance emphasizing the integration of health equity considerations into response efforts , and offering education on health, wellness, and lifestyle medicine to promote sustainable well-being.

Creating Lasting Change: Not interested in quick fixes. The focus is on creating programs that can grow and sustain their positive impact over time, developing and managing innovative instructional programs, and building strong relationships with community members and partners to ensure everything done is culturally appropriate and effective.

At GetAmazin.Info, the work is dedicated to taking complex health challenges and breaking them down into solutions that are accessible, effective, and centered on the well-being of every person.

Great, so let’s dive into your journey a bit more. What did you believe about yourself as a child that you no longer believe?
As a child, I navigated a profound feeling of unworthiness—a fear that my best effort would still fall short.

Today, that belief has significantly transformed through continuous self-reflection and personal development. The fundamental shift was decoupling my self-worth from external perfection, anchoring it instead in intentional action and meaningful contribution.

This internal work built the resilience and sustained effort that defines my professional life. When facing difficult projects, I see them as challenges that demand persistence, not personal tests. This perspective is powerful for leadership: it has given me the self-awareness and empathy required to effectively mentor others through their own moments of self-doubt, fostering a supportive team environment where every contribution is valued.”

What have been the defining wounds of your life—and how have you healed them?
My life has involved navigating several very deep and dark valleys. I’ve faced difficult experiences, including personal trauma, profound emotional loss, and periods of severe instability, such as child loss, betrayal and the loss of job security. While these experiences were devastating and often isolating, they ultimately became the defining fire that helped forge my character.

My healing wasn’t about avoiding the pain; it was about accepting these experiences as a catalyst for growth and realizing that the goal isn’t to be without struggles, but to build one’s grace through them. This transformation, I believe has been invaluable professionally:

Unshakeable Fortitude: The challenges built a quiet, yet fierce tenacity and sustained effort that defines my professional life. When facing setbacks in complex public health projects, I approach them not with fear, but with the perspective that relentless, focused effort will always find a way forward.

Deep Empathy and Mentorship: Having navigated dark valleys, I gained the self-awareness and capacity to support others. This means I lead with genuine humility and deep empathy for my teams and the populations I serve, and I am better equipped to effectively mentor colleagues through their own moments of doubt.

Clarity of Mission: I fully stepped into the role of being the person who protected and advocated for my younger self. This sense of ownership now fuels my professional mission: to ensure that the collective goal of good health is achievable for everyone, no matter their background.”

I think our readers would appreciate hearing more about your values and what you think matters in life and career, etc. So our next question is along those lines. Is the public version of you the real you?
I would say the public version of me is an authentic, though disciplined, representation of who I am.

In my work leading public health programs and emergency responses, I believe a certain level of modest, strict professionalism is absolutely necessary. That focus and discipline is authentic to me because the work demands it for the sake of the mission.

However, I also recognize the need for discernment and boundaries. I’m truly a very collaborative and warm person—perhaps a ‘low-key goofball’ with those I’m close to—but I intentionally reserve my innermost vulnerability. This is less about being guarded and more about stewardship; I save that emotional energy and reserve those deeper sides of myself for trusted individuals who can truly hold on through the inevitable challenges. This balance ensures I bring my most focused, stable, and approachable self forward for the benefit of the team and the people we serve.”

Okay, so before we go, let’s tackle one more area. If you laid down your name, role, and possessions—what would remain?
If I were to lay down my name, my title, and my possessions, what would remain is my character—and I believe that is the most valuable and enduring asset I bring to any endeavor.

To me, character is defined by three core qualities that are essential in public health leadership:

Integrity and Authenticity: The commitment to ethical, transparent decision-making, which ensures I operate without needing external validation and prioritize the mission over personal gain.

Resilience and Fortitude: The quiet strength and tenacity, built through navigating personal challenges, which means I view setbacks not as failures, but as challenges requiring relentless, focused effort.

Empathy and Service: The unwavering drive to advocate for health equity, recognizing the inherent worth of every person and ensuring my skills are used for the collective goal of well-being.

My role and expertise are vital tools, but my character is the compass that guides how I use those tools to ensure our mission is achieved with true impact.

Contact Info:

• Website: https://www.GetAmazin.Info
• Instagram: @GetAamzin.Info
• Linkedin: UriiaLand
• Facebook: @GetAmazin.Info