We recently had the chance to connect with Walil Archer and have shared our conversation below.
Walil, it’s always a pleasure to learn from you and your journey. Let’s start with a bit of a warmup: What is a normal day like for you right now?
A normal day for me is a mix of creativity and coordination. I often start by reviewing schedules, emails, and upcoming projects. From there, it can turn into anything from editing photos and videos, preparing gear, traveling to shoots, or covering events. Some days are studio-based, while others have me on location capturing real-time moments. In between, I’m handling client communication, planning content, and making sure every project stays organized and on track. No two days look the same, but that’s what I enjoy most is staying active, building, and creating visuals that tell real stories.
Can you briefly introduce yourself and share what makes you or your brand unique?
I’m Walil Archer, a traveling photojournalist and media professional who specializes in capturing real moments, powerful stories, and authentic visuals. Through my work, I’ve had the opportunity to cover red carpets, celebrity interviews, community events, and behind-the-scenes moments that most people never get to see. I’m also the host of The Real RAPP Radio Show, where I highlight artists, entrepreneurs, and cultural changemakers.
What makes my brand unique is the way I blend storytelling with strategy. I don’t just take photos or create content. I help people and brands tell their story in a way that feels real, professional, and impactful. Right now, I’m focused on expanding my media footprint, growing partnerships, and creating platforms that give voices a larger reach while continuing to evolve creatively in photography, video, and broadcast media.
Great, so let’s dive into your journey a bit more. What’s a moment that really shaped how you see the world?
A moment that really shaped how I see the world was realizing how powerful it is to tell real stories through media and photography. Being in rooms with people from different backgrounds, watching their journeys up close, and capturing authentic moments made me understand that everyone has a story worth being told. It shifted my perspective from just creating content to creating impact. From that point on, I started seeing the world through the lens of purpose, empathy, and responsibility and knowing that what I capture and share can influence how people feel, think, and connect.
Was there ever a time you almost gave up?
There was definitely a time when I almost gave up. Early on, when things weren’t moving as fast as I hoped and the recognition wasn’t there yet, it got discouraging. I was putting in long hours, investing my own money, and still feeling like I was invisible at times. I questioned whether the grind was really worth it.
What kept me going was remembering why I started in the first place and the love for storytelling, creating powerful visuals, and giving people a spotlight. I realized that setbacks weren’t signs to quit, they were lessons to grow. Pushing through that season helped build the resilience and mindset I carry today. Now, when things get tough, I remind myself that I’ve already survived harder moments and kept going.
Next, maybe we can discuss some of your foundational philosophies and views? What’s a belief or project you’re committed to, no matter how long it takes?
I’m committed to the belief that authentic stories deserve to be seen and heard, no matter how long it takes or how hard the road gets. Whether it’s through photography, video, radio, or interviews, I’m dedicated to documenting real moments, real people, and real journeys. I’m not chasing shortcuts. I’m focused on building something lasting, creating platforms for voices that are often overlooked, and leaving a legacy rooted in impact, truth, and opportunity. I believe that purpose-driven work always outlives trends, and that belief keeps me locked in, consistent, and patient with the process.
Okay, we’ve made it essentially to the end. One last question before you go. If you retired tomorrow, what would your customers miss most?
If I retired tomorrow, my customers would miss the experience more than anything. I don’t just show up and take photos. I help people feel confident, comfortable, and seen. They’d miss the way I guide them through the process, the calm energy I bring to every shoot, and the way I capture real moments instead of forced ones. They’d miss having someone who listens to their vision and treats every project like it matters, because to me, it always does.
Contact Info:
- Website: https://www.WalilArcher.com
- Instagram: https://www.instagram.com/walilarcher
- Linkedin: https://www.linkedin.com/in/walil-archer-2022a995
- Twitter: https://x.com/WalilArcher
- Facebook: https://www.facebook.com/WalilArcherPhotography
- Youtube: https://www.youtube.com/@TheRealRappRadioShow
- Soundcloud: https://soundcloud.com/walilarcher
- Other: TikTok https://www.tiktok.com/@walilarcher
Image Credits
Tanja Shivers
