Local StoriesJanuary 19, 2023

Check Out Jasmin Long’s Story

Local Stories

Today we’d like to introduce you to Jasmin Long.

Hi Jasmin, we’re thrilled to have a chance to learn your story today. So, before we get into specifics, maybe you can briefly walk us through how you got to where you are today?
The name of my brand is The Style Muse Bartique. Being a stylist and considering myself a type of artist, I have become inspired by my own craft. The name of my brand was inspired by the definition of each individual word. A muse is a person or personified force who is the source of inspiration for a creative artist. Bartique is a word that describes a hybrid retail store inside of a lounge setting. After strategic thinking, I came up with the perfect concept which also explained who I was. I’m a socialite by nature and I enjoy fashion. I started my business online and created the concept of my business in the garage of my home. During the earlier development of my business, I’d realized I wanted to offer something that was needed and vital to women. My desire was to provide a memorable shopping experience that my customers would be able to enjoy in a comfortable, sociable environment. I wanted to offer a luxury shopping experience rather than a casual customer encounter.

Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Since being in business, I have decided that my success was going to be dictated on my actions and how badly I wanted it. Faith without works is dead and I live by that belief. Nothing worth having is going to be easily obtained. I focus solely on being better and continuing the marathon as I grow as an entrepreneur. One do over that I am grateful for is how I’ve been able to have the chance to start over in a business that I’ve tried before. The difference in this process is I practiced being more faithful and more intentional. When I first started, I had no clue what I was doing or how I was going to accomplish it all. However, I operated in the confidence of knowing I could do it. I had to keep trying and stay consistent. I always strive to be better. Although I had to face accountability and do things over, I was able to start afresh effortlessly because I knew my business deserved a high level of effort. The principles I practice keep me afloat. The outcome of my discipline and hard work reflects the quality I strive to provide.b

Appreciate you sharing that. What else should we know about what you do?
The demographic that I serve are working-class professional women that are interested in a variety of high-quality, semi-luxury items that produce amazing and versatile styles. The age range I market to are between the ages of 25-45. Women with edge, a fashion sense and who understand the value and uniqueness that a traditional boutique brings to their closet. I want to attract a female audience whose goal is to not only get dressed to look good but want to feel good in the looks they choose. My goal is to have clientele that value high-quality items that offer exclusivity for an affordable price. Our services offer support and nuturing during our customer’s shopping experiences. To add, we provide complimentary styling to help achieve the look one may be going for.

We’re always looking for the lessons that can be learned in any situation, including tragic ones like the Covid-19 crisis. Are there any lessons you’ve learned that you can share?
During the pandemic, I successfully completed my second degree in Healthcare Management while pursuing a future career as a Physician Assistant. However, I began to have a change of heart as the world transitioned. I realized you have to have more to offer the world to truly live the life that you want. I also realized it starts with bringing out what’s already in you. The shifts we all experienced challenged my thought process and made me realize you can be disposable working for someone else. You can’t always have your eggs in one basket. Life comes at you fast and it can change in the blink of an eye.

Contact Info:

Suggest a Story: VoyageATL is built on recommendations from the community; it’s how we uncover hidden gems, so if you or someone you know deserves recognition please let us know here.