Today we’d like to introduce you to Jennifer Rives
Hi Jennifer , it’s an honor to have you on the platform. Thanks for taking the time to share your story with us – to start maybe you can share some of your backstory with our readers?
I first discovered permanent jewelry in such a special and personal way. My journey began when I decided to get matching bracelets with my daughter. The experience of picking out the perfect pieces, getting them custom-fitted, and sharing that moment together meant so much to both of us. It wasn’t just about the jewelry—it was about creating a lasting bond, both in terms of the physical jewelry we wore and the memories we built. That simple act of sharing something permanent brought us closer, and I knew it was something I wanted to share with others.
I started to realize how meaningful these pieces could be for other people too. It’s not just about the jewelry; it’s about the moments we create and the connections we make. Whether it’s a mother and daughter, best friends, or a couple, permanent jewelry is a way for people to mark milestones, memories, and special moments in a way that feels truly personal.
The more I shared that experience with others, the more I fell in love with the idea of helping people celebrate their own meaningful moments. I enjoy the process of seeing the joy it brings to others when they get their own pieces—whether it’s a bracelet, necklace, or anklet—and the sense of connection that comes with it. It’s such a beautiful way to commemorate something unforgettable, and I feel lucky to be a part of that experience for others.
We all face challenges, but looking back would you describe it as a relatively smooth road?
Starting a small business can be incredibly rewarding, but it also comes with its fair share of challenges. Starting a business involves a lot of risks, and the uncertainty can be overwhelming. There’s always the fear of failure, whether it’s due to market conditions or competition in the industry. As a small business owner, I have to wear many hats—marketing, sales, customer service, finances, and more. Balancing all these responsibilities while maintaining a healthy work-life balance can be incredibly difficult.
As you know, we’re big fans of you and your work. For our readers who might not be as familiar what can you tell them about what you do?
As a permanent jewelry artist, there are several things that set me apart from others in the industry.
1. Personal Connection and Storytelling
One of the things that makes me unique is my personal journey with permanent jewelry. I started by sharing a meaningful experience with my daughter—getting matching bracelets that represent a special moment together. This sense of connection and the importance of creating memories through jewelry likely resonates with my clients. I offer more than just a product; I offer a meaningful experience.
2. Customized and Tailored Experience
As someone who values personal connections, I am more likely take extra care in ensuring each piece of jewelry is perfectly suited to my clients. Whether it’s helping them choose the right design or making sure the fit is just right, I go above and beyond to create a custom experience. Clients can feel that they’re not just buying jewelry—they’re investing in a piece of art that reflects their unique journey.
3. Attention to Detail and Craftsmanship
What sets me apart as an artist is my focus on the quality and craftsmanship of each piece I create. As a permanent jewelry artist, I understand that precision is key, and I am dedicated to providing a flawless, long-lasting product. Clients know that the jewelry they receive from me is crafted with the utmost care and attention to detail, ensuring its beauty and durability.
4. The Emotional Connection
Many jewelers create beautiful designs, but what I offer goes beyond aesthetics. My work is all about fostering meaningful connections and celebrating milestones, whether it’s a mother-daughter duo, best friends, or couples. My passion for helping people mark these unforgettable moments in their lives gives my jewelry a deeper emotional value.
5. Creating Lasting Memories
The idea of permanent jewelry is inherently about making something that lasts—a piece that stays with someone forever. But for me, it’s also about creating lasting memories, not just with my jewelry but through the entire process. My clients walk away with something that represents a special moment in time, a memory, and a bond that only becomes stronger as the years pass.
6. A Warm, Welcoming Experience
I have built an environment where people feel comfortable and excited about their jewelry journey. My approachability and warmth make my clients feel at ease. They’re not just customers—they’re people I care about, and that’s what makes my service stand out.
7. Passion for Sharing the Experience with Others
Unlike many others in the industry, I’m not just selling jewelry; I am sharing an experience. I love helping my clients celebrate their relationships and milestones through my craft. My enthusiasm for sharing those special moments with others is infectious and creates a unique bond between my clients and me.
My permanent jewelry business isn’t just about selling a product—it’s about creating unforgettable experiences and building lasting connections. My passion, skill, and the personalized care I provide truly make my work stand out from others in the field.
Can you tell us more about what you were like growing up?
Growing up I was a natural leader among my peers. I set goals and worked hard to achieve them. I feel like these qualities make for a successful business owner. As a child I did many activities in the arts world including dance classes from a very early age. I have a passion for the arts and enjoy sharing it with others.
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