Today we’d like to introduce you to Karla Tuten.
Hi Karla, can you start by introducing yourself? We’d love to learn more about how you got to where you are today?
Tuten Creative came about through the support and encouragement of my mentor, Rob Orihuela, my friends, family, and Brett. After graduating with a degree in Graphic Design, I was an in-house designer and later, a marketing director for a local home builder. I longed to continue working in graphic design to further hone my skills. It’s been about three years since I went freelance and I have loved every moment and learning opportunity along the way.
Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
Through guidance and trial and error, it’s been overall a smooth road. Figuring out what your client base needs, the sweet spot in pricing, and how to sell yourself can be a struggle. The biggest struggle for me personally is work/life balance as a first-time mother. My best advice on pricing and proposals are to make connections with others in your field to sanity check and bounce ideas.
Thanks for sharing that. So, maybe next you can tell us a bit more about your work?
Branding and art direction is my specialty. The last couple of years, I’ve been focused on the home building industry, though these skills are transferrable to other industries. I enjoy fostering true partnerships with my clients for long-term professional relationships – that’s what sets me apart from others. It’s also my ability to hone in on my client’s vision and needs accurately and promptly. I never underestimate the importance of customer experience and good work.
What does success mean to you?
At one point in my life, I defined success as my professional achievements, but now I would say it’s what you define as your goals (beyond work.) I often reflect on the various aspects of my life and nurture each one carefully, much like “leveling up” in Sims. I’d say right now, I feel very fulfilled and the most successful that I’ve been in my entire life. I’ve been able to grow my friendships, balance my son’s schedule, my work schedule, improve my health, and pick up a new hobby.
Pricing:
- Branding Package – Starts at $1,000
Contact Info:
- Website: Tutencreative.com
- Instagram: instagram.com/tutencreative
