Today we’d like to introduce you to Martin Rosa Kiefer.
Hi Martin, please kick things off for us with an introduction to yourself and your story.
My fitness training started at 3 AM with a friend as we purchased a fitness program through Beachbody called Insanity Max 30. After completing the 90 days and losing about 15 pounds, I fell in love with Fitness. At this point, I was about 250 pounds and became a certified insanity instructor.
After several months of instructing, building relationships, and improving my health, I accumulated my clients, which was great. However, many of them began asking me about various injuries and restrictions they had, questions I couldn’t answer since my background was in social work.
My desire to help others was so great that I left social work full-time and became a certified personal trainer. Over the next year, after becoming certified and starting my career as a personal trainer, my weight dropped to approximately 80 pounds. I learned about training styles to boost my strengths, training variations, modalities, workout styles, leadership skills, and personal development.
Over nine years, I developed nearly 100 coaches, created several studios, and began considering how to do this for myself. Approximately a year and a half ago, Hive Fitness Journey was born.
What I learned most over the years was that building a family-like community keeps individuals wanting to be around you. Next, I realized that being attentive to the fine details of individual workouts and investing the time to educate your clients is critical. My final key lesson was that, as fun as it is to train up to 40 people in a room at a time, maintaining attention to detail is challenging. After taking what I felt was important as a coach, not just a trainer, the model behind Hive Fitness Journey was born.
These principles are essential. The affirmations are all in my Google reviews, where my clients talk about my attentiveness to the coaching they receive, the personal relationships they have built, and the community we have created together. While working out is physical, I apply many social work skills when engaging with my members. A fitness journey is defined by various goals, from physical health to mental well-being for others. Hive Fitness Journey has become a way for me to bring together the best of both worlds for those who come through our doors. This gives rise to our mantra: Here For the Journey.
I’m sure it wasn’t obstacle-free, but would you say the journey has been fairly smooth so far?
The journey to get here has been far from smooth. Just before COVID, I was considering investing in a franchise. Halfway through the process, I realized it didn’t align with my goals. I believe this was a blessing in disguise after COVID hit and affected many fitness studios.
I spent three years building and nurturing another studio, believing we shared a vision of mutual growth. Unfortunately, I was misled into thinking that our goals aligned.
Before launching Hive Fitness Journey, I didn’t have significant savings; my wife and I had to invest in cars, so Hive Fitness Journey was developed in my garage with clients who valued my skills and knowledge in personal training. Through hard work, along with long hours before and after my full-time job, and with sacrifices from my wife and incredible support from my parents, we successfully opened Hive Fitness Journey. I’m grateful for the trust that our amazing members place in me and all our coaches at Hive Fitness Journey.
Appreciate you sharing that. What else should we know about what you do?
Our model is unique among other boutique fitness studios. Our specialty lies in personalized functional group training. We set ourselves apart by developing our workouts around the clients who attend consistently. We design programs to help you grow, develop, and correct your daily movement patterns. We identify your imbalances or weaknesses and implement exercises to help correct and improve them.
Second, our clients receive a truly personalized training experience because our class sizes are uniquely small. There’s no hiding among the masses; you are an individual with goals, not a number, in a class with us. From Monday to Friday, we limit each class to 10 members. Our exception is on Saturdays, when we allow up to 12. This ensures our coaches have optimal time to understand our members, their goals, and assist them throughout the workout. We guarantee that you leave not only with a great workout but also with insights into how you’re improving and what we need to continue developing.
Lastly, we acknowledge the community we have built. Our members excel at making new people in class feel welcome. They are skilled at helping newer members expand their knowledge and integrate into the family. New members will join us for hikes on Sundays without feeling excluded.
The crisis has affected us all in different ways. How has it affected you and any important lessons or epiphanies you can share with us?
Stay versatile in teaching and educating while always remaining true to my core values. Be a coach, not a trainer—this is a crucial detail that some young coaches don’t grasp. Maintain all relationships. Much of my success has stemmed from word of mouth, thanks to the relationships I have built with my members, many of whom I now consider friends. Lastly, take care of your coaches or peers you work with; you never know when you might need them later as you grow.
Pricing:
- Group classes range from $6-$16 depending on frequency
- Personal training can be as low as $60 per session which is half of what you would pay most places.
- Semi-private can be as low as $40 per session
Contact Info:
- Website: Www.hivefitnessjourney.com
- Instagram: Instagram.com/hivefitnessjourney
- Facebook: https://m.facebook.com/hivefitnessjourney/
- Youtube: https://youtu.be/z3VV8BACE-w
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