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Check Out Sammy Kapoor’s Story

Today we’d like to introduce you to Sammy Kapoor.

Hi Sammy, so excited to have you on the platform. So before we get into questions about your work-life, maybe you can bring our readers up to speed on your story and how you got to where you are today?
So, I grew up in Sandy Springs before moving to Johns Creek in middle school but when I was a kid, we’d have house shows in our basement where I’d watch from the top of the stairs before promptly being sent back to my room. My parents were pretty involved in the Atlanta music scene at the time, and we’d have artists like Michelle Malone and Sonia Leigh who are also good friends of my parents, perform sets in our basement from time to time. In time, our house was just kind of known as Kapoorhouse.

Fast forward to after I graduated high school and after I’d left SCAD after my first year, I myself got involved in the local Atlanta music scene. I wanted to find a way to spread the word of all the bands I knew in the area so from June 2019 up until the pandemic started, I hosted house shows under the name Kapoorhouse. In doing this, I met so many people that I now call friends and gained Kapoorhouse a bit of a following.

When the pandemic was starting to become less apparent in peoples’ minds, I’d get questions like “when’s the next Kapoorhouse”? and “Can’t wait for the next show”! I wanted to find a new way to support the “Atlanta Sound” because house shows just wasn’t something that was possible in that climate mixed with unhappy neighbors, so I started covering local shows as they were starting to pop back up again on our Instagram page. I’d post collages and clips of bands as well as spread the word on upcoming shows every week! We also launched a playlist on both Spotify and Apple Music back in November, it’s called “Atlanta Sound” and it showcases artists all over the Atlanta Scene!

Just recently, we hosted two pop-up shows at Johnny’s Pizza Midtown, one being a punk show and the other being an acoustic show and we hope to do more pop-up shows like that in the future, but the end goal has always been to one day open a real venue,

We are about to rebrand with a brand-new logo and are adding lots of new content including but not limited to live studio sessions and different types of interviews including interviews at shows as well as interviews from bands from right here at Kapoorhouse!

I’m sure you wouldn’t say it’s been obstacle free, but so far would you say the journey have been a fairly smooth road?
We definitely struggled to put out content during the pandemic because during that time, we had no way to host shows! That really made us do a 180 on how Kapoorhouse functions.

Thanks – so what else should our readers know about your work and what you’re currently focused on?
On the side, I’ve actually started making posters for local bands as well as electronic press kits. If someone were to see one of my posters, I want them to be able to go “oh yeah, that’s a Kapoorhouse poster right there” I really like the classic feel of old rock show posters and I try to replicate the feel of that along with the essence of the artists I’m designing for.

Are there any books, apps, podcasts or blogs that help you do your best?
We’ve gained so much of our following just from the content we post on our Instagram and without this way to connect with people, it would have been so hard to shift people’s attention towards the local music scene. It’s really allowed us to become somewhat of an “MTV of Atlanta”.

Contact Info:

Image Credits
Logos and photos of our team and bands by kapoorhouse

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