Today we’d like to introduce you to Terry B.
Hi Terry , can you start by introducing yourself? We’d love to learn more about how you got to where you are today?
Fire Proof 1 Records & Southern Soul Artist Terry B Sign Six-Figure Strategic Partnership with Level Up Media Group
**Memphis, TN —** Fire Proof 1 Records and Southern Soul recording artist **Terry B** have officially announced a **six-figure strategic partnership deal with Level Up Media Group**, marking a major milestone in Terry B’s expanding career and brand.
The announcement follows widespread online discussion surrounding **allegations that rapper Plies used elements similar to Terry B’s song “Get It Auntie.”** Rather than responding with controversy, Terry B has chosen elevation—securing a partnership that strengthens his media presence, music distribution, and brand development.
Terry B is widely recognized not only for his music but also for his cultural and civic impact. He is the **cousin of comedian and entertainer Cedric the Entertainer**, a **Lifetime Achievement Award recipient honored by President Barack Obama**, and a former **2019 mayoral candidate for Memphis**, where he received notable public support from **Master P and Trick Daddy**.
Musically, Terry B continues to gain momentum in the Southern Soul space. His single **“Terry B Party”** is performing strongly and features **Tonio Armani**, an artist affiliated with **Death Row Records and Snoop Dogg**. Additionally, **“Get It Auntie”** has received high-profile support and co-signs from **Sexyy Red** and **Lil Scrappy**, further solidifying Terry B’s influence within the culture.
The partnership with Level Up Media Group is designed to expand Terry B’s reach across digital media, branding, content development, and strategic marketing initiatives.
“This deal represents growth, ownership, and alignment,” said representatives for Fire Proof 1 Records. “Terry B is building legacy, not reacting to noise.”
With this new partnership, Terry B and Fire Proof 1 Records are positioned to scale their impact and visibility as Southern Soul continues to gain national attention.
**About Terry B**
Terry B is a Southern Soul recording artist, entrepreneur, and community leader known for blending authentic storytelling with cultural influence. His work spans music, civic engagement, and brand leadership.
**About Fire Proof 1 Records**
Fire Proof 1 Records is an independent label focused on artist development, ownership, and long-term brand growth.
**About Level Up Media Group**
Level Up Media Group is a strategic media and branding company specializing in content distribution, marketing, and partnership development.
I’m sure it wasn’t obstacle-free, but would you say the journey has been fairly smooth so far?
It hasn’t been smooth at all. I lost friends, relationships, time, and money. But what I gained was wisdom, strength, and a deeper walk with God.
Can you tell our readers more about what you do and what you think sets you apart from others?
Following the viral buzz surrounding **Plies allegedly stealing Terry B’s “Get It Auntie”**, Southern Soul powerhouse **Terry B** is turning controversy into elevation.
**Fire Proof 1 Records & Southern Soul artist Terry B have officially signed a six-figure strategic partnership deal with Level Up Media Group.** 👑🔥
Many know Terry B as the **cousin of comedy legend Cedric the Entertainer**, but his impact stretches far beyond music. Terry B is a **Lifetime Achievement Award recipient presented by President Barack Obama**, and in **2019 he ran for Mayor of Memphis**, earning major public support from **Master P and Trick Daddy**.
Musically, Terry B continues to dominate the Southern Soul lane:
* **“Terry B Party”** is performing tremendously well, featuring **Death Row Records / Snoop Dogg artist Tonio Armani**
* **“Get It Auntie”** has received major co-signs and support from **Sexyy Red** and **Lil Scrappy**
This new partnership marks a major expansion for Terry B’s brand, music, and media presence heading into the next chapter.
**When they try to take your sound, God upgrades your platform.**
This isn’t a response — **it’s a LEVEL UP.**
So maybe we end on discussing what matters most to you and why?
My priority is pleasing Jesus Christ, creating a legacy for my daughter and family, and using my voice to inspire the youth to live, grow, and do something meaningful with their lives.
Contact Info:
- Website: https://www.linktree.com/terrybmusic
- Instagram: @terrybmusic
- Facebook: Terrence TB Boyce
