Today we’d like to introduce you to Demi Lewis.
Alright, so thank you so much for sharing your story and insight with our readers. To kick things off, can you tell us a bit about how you got started?
XXX (Thirty) Collection was born during a pivotal season of my life. My thirties became an era of healing, growth, and transformation, where I began doing the real inner work and stepping more confidently into who I was always meant to be. The number thirty has always carried deep meaning for me. It is my line number in my sorority, and as I approached my thirty second birthday, I felt called to do something that extended beyond myself. I wanted to create something intentional, creative, and lasting.
Earrings have always been an essential part of my personal style. I genuinely feel bare without them. They are my favorite accessory and the final touch that makes me feel confident and complete. Over the years, people consistently complimented my earrings and asked where they were from, and that curiosity sparked the idea for something bigger.
That realization planted the seed for XXX Collection. The name represents thirty as an age, a season, and a symbol of becoming. Each pair represents a mood, a moment, or a version of confidence, allowing women to express themselves in ways that feel authentic and bold. Even the names are intentional, reflecting personality, energy, and presence rather than trends.
Today, XXX Collection is more than earrings. It is a reflection of my journey and a love letter to women who are healing, evolving, and owning their presence unapologetically. It celebrates confidence, individuality, and the beauty of becoming exactly who you are.
We all face challenges, but looking back would you describe it as a relatively smooth road?
It has not been a perfectly smooth road, but it has been an honest one. Like many creative ventures, XXX Collection has grown in seasons. There have been times when I needed to pause, reflect, and prioritize life while allowing the brand to rest rather than forcing it forward. Those moments taught me the importance of sustainability and alignment, both personally and professionally.
What has remained constant is the support of the community around the brand. I have regular customers who return with special requests, outfit needs, and moments they want to show up confidently for. That loyalty has been incredibly affirming and reminds me that XXX Collection fills a real space in women’s lives. Even during quieter seasons, the connection never disappeared.
Those experiences have shaped how I approach the brand today. I move with intention, honoring both creativity and capacity, and trusting that growth does not always have to be loud to be meaningful. Every pause has brought clarity, and every return has been rooted in purpose.
Great, so let’s talk business. Can you tell our readers more about what you do and what you think sets you apart from others?
XXX Collection is a women owned earring boutique rooted in confidence, individuality, and intentional self expression. I specialize in curating statement earrings, thoughtfully selecting pieces that feel expressive, wearable, and aligned with how women want to show up. The focus is not on trends, but on finding earrings that feel like the final, essential touch.
The brand is known for its personal approach. Many customers come with specific outfit needs, events, or moments in mind, and XXX Collection has become a trusted space for helping them find the right pair for that occasion. That relationship driven experience is what sets the brand apart.
What I am most proud of is the community and loyalty that has grown around the brand. Even through quieter seasons, customers return with trust, special requests, and continued support. XXX Collection moves with intention and authenticity, celebrating confidence as something personal, evolving, and beautifully expressed in the smallest details.
Who else deserves credit in your story?
I have been incredibly supported throughout this journey by the people closest to me. My friends have been consistent cheerleaders, boosting my confidence and believing in the vision behind XXX Collection from the very beginning. Their encouragement and willingness to pour into the brand helped me move forward with clarity and confidence.
I am also deeply grateful for the support of the love of my life, who believed in the vision enough to invest in inventory and stand behind the brand in a very tangible way. That level of belief and partnership has been invaluable.
My customers deserve credit as well. Many have become loyal supporters who return with trust, special requests, and continued encouragement. Together, this community has shaped XXX Collection into what it is today. It has never been a solo journey, and I am grateful for everyone who continues to stand behind the vision.
Pricing:
- Earrings are typically priced between $8 and $25, making statement pieces accessible for everyday wear, gifting, and special moments.
- Pricing varies by style and availability
Contact Info:
- Website: https://www.shopxxxcollection.com
- Instagram: https://www.instagram.com/shopthirtycollection?igsh=MXZuZzZ0Z2hjc3V1OA%3D%3D&utm_source=qr
- Facebook: https://www.facebook.com/share/1BuHueaerr/?mibextid=wwXIfr
