Today we’d like to introduce you to Giselle Crawford
Hi Giselle, we’re thrilled to have a chance to learn your story today. So, before we get into specifics, maybe you can briefly walk us through how you got to where you are today?
My journey started with a love for elegance, a passion for quality, and a desire to create something that felt both luxurious and personal. As someone who appreciates the beauty of well-crafted glassware, I realized there was a gap in the market glassware that wasn’t just functional but also had character, warmth, and depth.
That’s how The Giselle Collection was born. I wanted to design pieces that weren’t just accessories for a great wine night but conversation starters. Glassware that felt like an extension of your personal style. Inspired by the rich hues of melanin and timeless sophistication, I created a collection that celebrates beauty in all its shades.
We all face challenges, but looking back would you describe it as a relatively smooth road?
Every entrepreneur will tell you that the road to success is never completely smooth, and The Giselle Collection was no exception. While I had a clear vision for my brand, bringing it to life came with its challenges.
One of the biggest hurdles was manufacturing. Finding a production partner that could execute my vision with the level of quality and attention to detail I demanded took time and persistence. I wasn’t willing to settle for anything less than excellence, and that meant navigating delays, design adjustments, and countless samples before getting it just right.
Another challenge was standing out in an industry dominated by big-name brands. Convincing people to choose The Giselle Collection over mass-produced glassware meant not only creating a beautiful product but also crafting a strong brand story that resonated with my audience. I had to lean into marketing, storytelling, and community building to carve out my own space.
Despite the obstacles, every challenge made me more resilient. Seeing my glassware in the hands of customers who love and appreciate them makes all the hard work worth it. The road hasn’t been easy, but it’s been incredibly rewarding!
Thanks for sharing that. So, maybe next you can tell us a bit more about your business?
At The Giselle Collection, we don’t just create glassware, we create an experience. Our brand is all about luxury, elegance, and celebrating individuality through beautifully crafted pieces. What makes The Giselle Collection truly unique is that our glassware is inspired by the rich, beautiful hues of melanated skin tones. From deep chocolates to warm caramels, our designs reflect the depth and diversity of brown skin, bringing a new level of intentionality to the world of glassware.
We specialize in hand-blown glassware that feels both modern and timeless, perfect for those who appreciate craftsmanship and design. Unlike mass-produced options, our collection is about more than aesthetics—it’s about representation, warmth, and celebrating beauty in all its shades.
Brand-wise, I’m most proud of how The Giselle Collection has resonated with people who value quality, uniqueness, and cultural appreciation. Being featured in Essence Magazine and seeing our glasses become must-have pieces for tastemakers and wine lovers is a testament to the work we’ve put into this brand.
For readers new to The Giselle Collection, I want them to know that this isn’t just glassware, it’s an invitation to elevate your everyday moments. Whether you’re toasting to a milestone or unwinding after a long day, our pieces are designed to make every sip feel special while celebrating.
Are there any apps, books, podcasts, blogs or other resources you think our readers should check out?
Favorite books: Anything novel written by Freida Mcfadden
Contact Info:
- Website: https://gisellecollection.com/
- Instagram: https://www.instagram.com/thegiselleco/
- Youtube: https://www.youtube.com/@TheGiselleCollection
- Other: https://www.tiktok.com/@thegisellecollection
Image Credits
Giselle Crawford
