Today we’d like to introduce you to Jennifer Nicole Brown.
Alright, so thank you so much for sharing your story and insight with our readers. To kick things off, can you tell us a bit about how you got started?
I started my career in social work with a desire to help others. I didn’t have all the answers, but I knew I wanted to make a difference. Over time, I fell in love with the work. My early roles included supporting people recently released from prison, older youth aging out of foster care, and adoptive families navigating complex transitions. Each of these experiences deepened my understanding of resilience, community, and the emotional burdens so many of us carry, often in silence.
That journey eventually led me to focus on women’s mental wellness, especially the unique challenges faced by Black women. I’ve seen firsthand how often we carry the emotional weight of everyone around us. We’re expected to juggle motherhood, partnership, caregiving, careers, and leadership without missing a beat. But that constant pressure often leads to stress, anxiety, depression, and complex PTSD, especially when we’ve been conditioned to keep going no matter what.
I created Perfectly Imperfect Counseling Services to offer a space where women can break out of cycles of over-functioning, perfectionism, and people-pleasing. A space to exhale, to feel seen, and to begin the work of healing without guilt or shame. I also founded EmpowerHer Society, a community experience for women of color, because healing doesn’t happen in isolation. It happens in connection. Through our in-person and virtual events, reflective workshops, and monthly blog, we create opportunities for women to reconnect with themselves, find balance, and build lives that feel aligned and fulfilling, not just impressive on the outside.
Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
Some of my biggest challenges haven’t just come from being a business owner—they’ve come from being a wife, a mom, a supporter, a caregiver, and a woman holding space for everyone while also running a business that wears many hats on its own. There’s always something that needs my attention, and the to-do list never seems to let up. Initially, I felt like I had to wear all hats and be the therapist, marketer, finance manager, and administrative support, and the learning curve was steep. All of that while trying to stay grounded, raise children, nurture relationships, pivot through world changes, and keep moving forward.
This journey has been filled with lessons, grace, and trusting divine timing. I’ve had to learn how to give myself permission to pause, reset, and not feel guilty for needing space. I naturally lean toward perfectionism, which is why I named my practice Perfectly Imperfect as a daily reminder that I don’t have to have it all together to make an impact.
Unlearning the pressure to be everything for everyone hasn’t been easy. As a wife, mother, therapist, and entrepreneur, I’ve had to remind myself that I’m a woman first and my well-being matters. Through it all, I’ve found deeper clarity, more self-compassion, and a sense of purpose in creating spaces where other women can feel that as well.
Alright, so let’s switch gears a bit and talk business. What should we know?
What I’m most proud of, brand-wise, is that both Perfectly Imperfect Counseling Services and EmpowerHer Society are more than just service-based businesses; they’re safe spaces. Perfectly Imperfect Counseling Services and EmpowerHer Society provide a space for girls and women that I wish I had earlier in my life. They’re intentional spaces designed to support women and teen girls who are stuck in cycles of emotional exhaustion, overthinking, and people-pleasing, but are ready to focus on their needs and prioritize their well-being.
At Perfectly Imperfect Counseling Services, we offer virtual therapy for women and teen girls across Georgia, Florida, North Carolina, and South Carolina. Many of our clients are high-achieving Black women who are used to holding it all together, but inside, they’re battling anxiety, burnout, overthinking, and emotional exhaustion.
We create a space where you don’t have to perform or shrink yourself to be supported. You can come as you are, feel what you feel, and learn how to care for your mind, body, and emotions in sustainable ways. Our work is trauma-informed, culturally attuned, and grounded in a whole-person approach. We integrate evidence-based tools to support clients in managing stress, building emotional awareness, and reconnecting with themselves on a deeper level.
To increase access, we accept health insurance for fully licensed clinicians and offer a sliding scale for sessions with our pre-licensed therapists. We’re also proud to partner with the Loveland Foundation to provide therapy for eligible Black women and girls.
One thing I want every reader to know: You don’t have to carry everything. You’re allowed to prioritize yourself. You’re allowed to feel what you feel. And you deserve support that feels aligned with you. If you’re ready to take the next step, whether through therapy or community connection, you’re welcome here.
What’s next?
I’m excited to return this August with new blog content focused on the real impacts of stress, nervous system regulation, generational healing, and the importance of prioritizing yourself without guilt. These reflections are for the woman who appears to have it all together but feels like she’s running on empty inside, and is ready to change that narrative.
At Perfectly Imperfect Counseling Services, we’re expanding our team with additional Georgia-based clinicians to meet the growing need for trauma-informed, culturally attuned therapy for women and teen girls.
Looking ahead, I’m continuing to grow both EmpowerHer Society and Perfectly Imperfect by offering more in-person and virtual experiences that are reflective, restorative, and intentionally designed to honor both the strength and softness of women of color.
I’m also committed to pouring into the next generation of social workers by providing internship opportunities and clinical supervision to those who want to make a meaningful impact in this field. It’s part of how I’m building a legacy of care that goes beyond individual sessions and into the future of the profession.
Your readers can stay connected by visiting perfectlyimperfectonline.com or empowerhersociety.co to join our mailing list for updates, weekly Notes from Jennifer Nicole, and wellness offerings. They can also follow us on Instagram and Facebook at @empowerhersociety and @sheisjennifernicole for weekly insight, inspiration, and care.
Contact Info:
- Website: https://www.perfectlyimperfectonline.com
- Instagram: https://www.instagram.com/sheisjennifernicole/
- Facebook: https://www.facebook.com/PerfectlyImperfectCounselingServices
- LinkedIn: https://www.linkedin.com/in/jennifer-nicole-brown-0124172aa
