Today we’d like to introduce you to Kierra Ages
Hi Kierra, thanks for sharing your story with us. To start, maybe you can tell our readers some of your backstory.
I’ve always loved hair extensions—the way they effortlessly enhance my beauty, boost my confidence, and make me feel like THAT girl. Wigs quickly became my go to—not just for style, but because they’re the ultimate versatile protective style, allowing me to switch up my look without damaging my natural hair. But finding high quality, natural looking units that were both luxurious and easy to wear wasn’t always easy—so I decided to create something better.
That passion led to the birth of Superior Selection, a brand built on superior quality and a truly superior selection. I wanted to make luxury hair extensions and ready to wear wigs accessible, stylish, and effortless.
From sourcing the finest raw hair to creating signature wigs that deliver salon quality results, every part of this brand was built with intention and excellence. Over time, I expanded my offerings, introduced custom wig and coloring services, and now, I’m building out the digital educational side of Superior Selection to help aspiring wig entrepreneurs and everyday consumers gain the knowledge and skills to confidently navigate the world of wigs.
Today, Superior Selection is more than just a hair company—it’s a reflection of my dedication to quality, excellence, sustainability, confidence, and effortless beauty!
We all face challenges, but looking back would you describe it as a relatively smooth road?
Like any business, I’ve faced obstacles and the discomfort that comes with navigating the ups and downs of entrepreneurship. In the beginning, finding reliable vendors that met my standards for luxury, longevity, and versatility was a struggle. I refused to compromise on quality, which meant lots of trial and error before curating the perfect selection.
Another challenge has been balancing growth, consistency, and visibility. Running a business—especially in the competitive beauty industry—requires constant innovation, marketing, and staying ahead of trends. There are moments when engagement and sales slow down, and doubt and imposter syndrome creep in, but my faith, resilience, and commitment to Superior Selection keep me pushing forward.
Through it all, I’ve learned that trial and error is the best teacher, and you truly learn as you go. Success isn’t just about selling hair—it’s about building trust, creating an exceptional experience, and staying true to my brand’s foundation. The road hasn’t always been easy, but the journey has been incredibly rewarding. I’m so grateful for the process and every challenge that has shaped Superior Selection into what it is today. And trust me—this is just the beginning.
Great, so let’s talk business. Can you tell our readers more about what you do and what you think sets you apart from others?
At Superior Selection, we specialize in luxury ready to wear wigs, raw hair extensions, and custom wig services, offering high quality, natural looking units designed for effortless beauty. Our selection includes signature wigs, premium bundles, HD lace closures, seamless clip-ins, and more!
What sets us apart? Unmatched quality, versatility, attention to detail, and reliability. We source the finest raw and premium virgin hair to ensure durability, longevity, and a natural look and feel. Every wig is created with precision and care, designed to be beginner friendly so you can enjoy salon quality results without the hassle.
What I’m most proud of is the trust and loyalty I’ve built with my customers. With an over 50% client retention rate, Superior Selection isn’t just a brand people try—it’s a brand they return to. I’ve worked hard to create an experience that prioritizes superior quality, consistency, and customer satisfaction, and it means everything to see so many clients come back time and time again.
Beyond hair, I’ve developed a passion for graphic design and love helping aspiring wig entrepreneurs by providing the knowledge and tools they need to successfully navigate the hair industry.
Where do you see things going in the next 5-10 years?
Over the next 5-10 years, the industry will continue shifting toward effortless, beginner-friendly styles, with a rise in glueless wigs, no-lace extension options, and DIY-friendly alternatives like seamless clip-ins and U-part wigs.
At the same time, I see the emergence of a white-glove wig experience for unit upkeep, along with AI-driven personalization, offering more virtual try-on options. Brands that prioritize convenience, longevity, education, innovation, and personalized experiences will lead the way.
Contact Info:
- Website: https://superiorselection.org/
- Instagram: https://www.instagram.com/superior.selection/
- Other: https://www.tiktok.com/@superior.selection
