Today we’d like to introduce you to Lenita Washington
Hi Lenita, so excited to have you with us today. What can you tell us about your story?
As a child, I remember attending family functions –a dazzling event filled with laughter music and vibrant colors. I was mesmerized by the array of beautiful dresses and fashion swirling around on the dance floor. As I watched my aunt glide gracefully in her dress, I felt an overwhelming sense of wonder. It wasn’t just the beauty of the gown that captivated me; it was the way it made her feel.
That day, I began to understand the power of clothing. I wanted to create that same magic for others. I started my research on how to become a Fashion/Lifestyle content creator. I began checking out the latest fashion but would add a touch of my magical ideas to the outfit of choice.
In February 2021 is when I launched my Fashion/Lifestyle channel on Youtube and been thriving ever since. It hasn’t been an easy journey but I have been able to navigate through the ups and downs.
Little did I know this spark of fascination would grow into a lifelong passion for fashion and storytelling.
Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
As a business owner, especially one focused on a niche market like “Fabulously Fine Over 50 I need to gain a deep understanding of the unique preference and needs of my targeting audience can be difficult, requiring ongoing research and engagement.
The demands of running a business can lead to challenges in maintain a healthy work-life balance, impacting personal well-being and relationship
Great, so let’s talk business. Can you tell our readers more about what you do and what you think sets you apart from others?
My brand Fabulously Fine Over 50 is specially designed for individuals over 50, taking into account their needs and preferences. My goal is to ensure that any clothing item I model is not only stylish but also comfortable and durable. My brand focus on empowering individuals over 50 to embrace their style and express their personality and breaking stereotypes about aging. I’m know for my stylish dresses “try on hauls” that not only compliments the legs of a women but for women of all ages. Which could revolve around celebrating life at every age and promoting a positive outlook on aging.
What has been the most important lesson you’ve learned along your journey?
The ability to pivot and adapt to changing market trends, followers preference and challenges is crucial. Flexibility can lead to new opportunities and growth. Building strong relationships with my community is essential. Staying true to my brand’s values and mission is vital.
Contact Info:
- Instagram: https://www.instagram.com/lenita_washington_/
- Youtube: https://www.youtube.com/@Fabulouslyfineover50
