Community Highlights: Meet Mallorie Pirita of Color Crazy Lipsticks

Today we’d like to introduce you to Mallorie Pirita.

Mallorie, we appreciate you taking the time to share your story with us today. Where does your story begin?
Color Crazy Lipsticks started in November of 2020. I wanted to have a cosmetics company that strictly focused on my favorite product, lipstick! To this day, I still do not know how to do a full face of makeup, but I would always love to put on some mascara and a bright lipstick. Because of that, I wanted a space dedicated specifically to lipstick lovers where they can find the most bold, colorful and unconventional lip colors. I feel like lipstick is the icing on the cake to complete any look. I want women to feel the best versions of themselves when they put on a lip color that is just as unique as their personality. I want to encourage women to wear the colors they love and let their age or skin skin color keep them from wearing a color they’ve always wanted to try.

So far, Color Crazy Lipsticks has shipped to over 15 states in the U.S. We started with selling colorful lip products from other brands such as Revlon, Cover Girl and NYX and eventually began to offer our very own exclusive line of lip products that can only be found on our site. To date, we have a collection of metallic, cream, matte and shimmer matte lipsticks as well as a collection of glitter lip gloss. The most recent product to be added to the Color Crazy Collection is our selection of sparkly and bold lip/body glitters. On June 1st (just in time for the summer), a sun protection factor (SPF) lip balm will be introduced to the site along with a collection of lip liners and lip oils. All products are vegan formula and gluten/paraben free.

It has been almost three years since this brand was launched and I can say that it is still standing due to the amazing customers and level of care and service provided to each of them. Also, the quality of the products and the message behind the brand is something that people want to connect with. It is not just a cosmetic product that is being sold; it is confidence in the form of lipstick that customers are buying.

I’m sure you wouldn’t say it’s been obstacle free, but so far would you say the journey have been a fairly smooth road?
This has definitely NOT been a smooth road. There have been some very smooth seasons, but not a consistent smooth ride. The first obstacle was simply understanding business; the behind-the-scenes stuff that people don’t usually talk about. It was a challenge for me to understand marketing and social media. I’ve had social media accounts before, but I’d just log on to them for a quick laugh or the latest celebrity tea. So, switching my mind to using social media as a business and marketing tool took some time. Also, running every operation on my own from shipping, website development, marketing, etc. was a heavy load. I had to learn how to prioritize my time and give myself much-needed breaks and grace. I can be hard on myself sometimes, so it was important for me to continue to remind myself that I am new at this and still learning.

I think it is very important for people in general, but especially business owners, to have a positive and growth mindset because there will be plenty of days when things aren’t going well, and you have to be your own cheerleader and motivator. Another challenge for me was being comfortable with putting myself out there. It’s not enough to have a dope lip color on your website if no one knows it’s there and may never see it. I consider myself to be an introvert so social settings are literally exhausting to me. I had to be intentional about getting dressed up (99% of the time, I’m in yoga pants or pajamas), putting on my lipstick and stepping out to network and participate in business events. I’ve learned lately that the key to being successful is getting out of your comfort zone; this has been a major challenge but has paid off for me when done consistently.

We’ve been impressed with Color Crazy Lipsticks, but for folks who might not be as familiar, what can you share with them about what you do and what sets you apart from others?
Color Crazy Lipsticks is all about celebrating women and their individual power, uniqueness and beauty. The brand is focused on three major components: Confidence, Creativity and Community. In my opinion, confidence is the first step to achieving any goal. When you look good, you feel good and when you feel good, you are able to conquer the world! Color Crazy Lipsticks is dedicated to providing quality lip products to help women feel more confident and beautiful. This brand encourages women to show off their creativity to the world through lipstick. It is important that people feel confident in themselves and comfortable enough to walk in their truth. As a brand, creativity is encouraged and there are a number of lipstick colors available to match any unique personality.

All lip products sold on the website are bold, colorful and eccentric shades. Yes, you can find the traditional red and pink lipsticks on the site, but the main goal is to provide women with outrageous lip colors to add a daring and striking statement to their appearance. The last aspect is community. There is no need to have a beautiful, confident woman if the community she lives in is in shambles. So far, Color Crazy Lipsticks has participated in events to give back to the community such as back-to-school drives and school supply giveaways to local area teachers. Furthermore, Color Crazy has also given away financial assistance to single mothers during the holidays and is currently working on a scholarship to award to a young lady who will be graduating from high school/college this year. Also, you will be able to see me live during Color Conversations which is a time I use to connect with my online community on Instagram and invite special guests to discuss issues that are important to women.

This brand is made for the woman who knows who she is and loves every bit of it. She knows her strengths and is working on her flaws. She understands that we all have a little bit of crazy in us and is not afraid to embrace all of her personalities. She knows that women are multifaceted and refuses to be boxed in by societal expectations of what a woman should behave or look like. She is that corporate baddie who can also turn up and twerk with a bottle of Hennessy in hand. She is a mother and wife who can go from a soccer mom look to an Academy Awards appearance with just the right lip color. She has found her voice but lets her lipstick speak for her. Color Crazy Lipsticks has something for all women to enjoy, whether her style be more sophisticated, sexy, gothic, girly or quirky.

What was your favorite childhood memory?
My favorite childhood memory was looking through fashion magazines and seeing all of the creative garments, hairstyles and makeup on the models. I remember being so amazed by the editorial pictures and knowing that I wanted to be a part of this industry in some way. I originally wanted to attend college to study fashion design, but life took a different turn. But I have learned that you can never stray away too far from your gift and that your passion always returns to the surface. Although I am not working in the fashion industry, creating this brand is my way of bringing my creative and fun energy to life.

Contact Info:

• Website: www.colorcrazylipsticks.com
• Instagram: @colorcrazylipsticks
• Tiktok: @colorcrazylipsticks

Image Credits
Photography, hair and makeup: Contressa Oliver, owner of Noble Glam Hair