Today we’d like to introduce you to Shane Aubrey.
Hi Shane, please kick things off for us with an introduction to yourself and your story.
I started doing events at a young age with my first event being a fundraiser for Ronald McDonald House at the age of 10. In high school, I developed a reputation for throwing the biggest & best house parties. Later in life during college, we started producing New Year’s Eve parties which eventually became the Downtown Countdown New Year’s Eve.
The party was Atlanta’s biggest all-inclusive NYE event for many years with food, drinks, DJ’s, bands & comedy in multiple rooms. We featured acts like Zac Brown (before he hit it big), Arrested Development, LIVE, The Romantics, Young MC, Tone Loc just to name a few. After college, I began a career in marketing with Time Inc. During those 14 years, I made a side hustle of producing festivals & events, eventually going full-time in 2003 with USA Entertainment. Since then, I brought in a partner in the business and we created 2 companies. Armus Media Group which does hospitality and event marketing & consulting and Georgia PEC (Peachtree Events & Concessions) which does event concessions. After 20 years, we own & produce 3 Atlanta festivals: Wing & Rock Fest, Taste & Brews & the Atlanta Chili Cook Off. We also own Atlanta Bar Tours which produces bar tours all over Metro Atlanta.
Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
We have had a lot of success but also some failures. The key is to learn from our mistakes and improve upon them. Right now staffing has been a challenge obviously with Covid recently and now the low unemployment rate. Once you find key people we nurture them by keeping them happy and productive to ensure our employees remain loyal and motivated. Another key challenge is social media advertising. Facebook and Instagram tend to change their platforms all the time, so you need to constantly keep up with the new changes and upgrades.
Alright, so let’s switch gears a bit and talk business. What should we know?
Armus Media Group is set apart from other marketing, consulting and event firms by focusing on our client’s profitability. Our tools and resources, built over the last 15 years have been tested by producing and building some of the largest events in the Southeast for cities like Smyrna, Woodstock and Lawrenceville.
We deliver results by integrating our PR, marketing, and event management; Take to Market Strategies and Consulting expertise with experience in industries such as Festivals, Bar & Restaurants, Email, Web, and more. Whether you are a small business just getting started or producing a large event, Armus Media Group, LLC has the tools and network for you to get the job done.
Alright, so to wrap up, is there anything else you’d like to share with us?
Yes.
Mark your calendars for the following upcoming events.
If you like great-tasting chicken wings with bold sauces, rockin’ music at a beautiful venue, then you’ll love the 2-day Dan-O’s Seasoning Wing and Rock Festival. The annual festival is at Etowah River Park, an 80-acre park located in Canton, Georgia featuring an open-air amphitheater and plenty of parking. Voted one of the Top 10 Food Festivals in the Southeast by Festival Rooster & Parade Magazine. This FREE family-friendly event offers something for everyone.
You’ll experience the region’s best-tasting chicken wings from over 20+ restaurants & food trucks. Wing-slingin’ experts will be selling over 60+ types of flavors of wings that are grilled, fried or smoked. While enjoying a weekend of wings, you can also fancy a cold beverage from Captain Morgan, Ciroc, Mich Ultra and Wicked Weed Brewing. This year’s tribute acts include Get Lucky (Loverboy), In the Dark (Billy Squier), Kiss America (Kiss), Semi-Charmed (Third Eye Blind) & Justin (u2) plus the School of Rock East Cobb House Band & DJ Suspense. Other activities include Arts & Crafts, Farmers Market, Kid Zone and the WNB Factory and Dan-O’s Seasoning wing eating contests.
As the third largest chicken wing festival in the country, the festival is expecting over 20,000 in attendance this year. So, grab your friends and family and be sure to mark your calendar for the annual Wing & Rock Fest. Be sure to visit our sponsors: Krause Family Ford Woodstock, Singleton Marine of Lake Altoona, T Mobile, Comfort Zone, Geiger Legal & RideNow Powersports. Other sponsors include City of Canton, Around Canton Magazine, Enjoy Cherokee Magazine, WLJA Radio and Golf Carts of Canton. Portion of proceeds benefits the Atlanta Fundraising Foundation to support their community service program aimed at keeping impaired drivers off the streets of Atlanta…
Contact Info:
- Website: https://www.armusmediagroup.com
