Today we’d like to introduce you to Sonja Crystal Williams.
Hi Sonja, we’re thrilled to have a chance to learn your story today. So, before we get into specifics, maybe you can briefly walk us through how you got to where you are today.
I’ve always had a career in marketing and sales. At the end of 2009, I left behind a career in the pharmaceutical industry to pursue life as an entrepreneur. In 2009, I quickly realized the impact of social media and digital marketing and set out to educate myself so I could work closely with clients to help them improve their digital presence. By 2010, I was working full-time as the Co-Founder and Director of Marketing of a boutique agency I started with my husband two years prior. I’ve worked on a variety of digital marketing campaigns, working with both small businesses and large corporations. The most recent part of my entrepreneurial journey has led me to using my skills and digital marketing knowledge to now training busy professionals and marketing teams on how to simplify social media content creation, launch paid ad programs, and create an ongoing strategy to deliver results. I am now a social media & digital marketing strategist, consultant, and trainer.
We all face challenges, but looking back, would you describe it as a relatively smooth road?
The road of an entrepreneur is not always easy. Through experience I had to learn how to get myself in front of the right clients who can both benefit from my services and understand the value I provide. I spent the early days of my business, in some cases, working with clients who were incredibly demanding of my time and knowledge without the willingness to pay for what they were gaining. It was a difficult lesson learned, but it eventually led me to a place where I had to work on my own limiting beliefs to truly charge what I (and my team) is worth.
We’ve been impressed with sonjacrystal.com, but for folks who might not be as familiar, what can you share with them about what you do and what sets you apart from others?
In today’s social media and digital marketing landscape, I’m a strong believer that many businesses can implement on their own strategies and content in-house. There are now enough tools and resources that make it easier for some businesses when they want to manage their content and messaging internally. For those businesses and teams, I offer a solution that allows them to keep their work in-house with the benefit of hiring support that doesn’t require them to commit to paying long-term agency fees. I’ve shifted from being an established agency owner to now working directly with clients to offer social media, Paid Ads, Search Engine Optimization (SEO), and Google Analytics Training and Consulting for busy professionals, marketing teams, and entrepreneurs. I make their Content Creation, Paid Ads Creation, and Website Analysis simple with templates, processes, and strategies they can use to make work easier. My services can be broken down into a few key offerings: Custom Training Services (either online or on-site), On-Demand Social Media Courses, VIP Power Days (one day of immersion to work on your paid ads or content creation), and Digital Marketing Audits which may also lead to Strategy. For many clients, I also offer a Digital Power Hour, where I can answer specific questions about a social media or digital marketing challenge.
What quality or characteristic do you feel is most important to your success?
One of the most important qualities and characteristics of being a successful business owner is less about skill and more about mindset. In my own experience, I consistently invest time, energy, and effort to create a positive outlook for myself by constantly working on my own mindset. For me, a positive mindset is critical to build confidence and it leads to continuous growth. I also see myself as someone who needs to lead by example, as I have a team and colleagues who look to me for direction.
Pricing:
- Digital Power Hour $399
- Paid Ads Management From $1500
- Custom Social Media Training Class From $4000
- 1:1 VIP Power Day From $2500
Contact Info:
- Website: https://sonjacrystal.com/
- Instagram: https://www.instagram.com/sonjacrystal/
- Linkedin: https://www.linkedin.com/in/sonjacrystal/
