Today we’d like to introduce you to Tavon Bookman.
Hi Tavon, thanks for joining us today. We’d love for you to start by introducing yourself.
My name is Tavon, and I am originally from New York City. I moved to Atlanta fresh out of college in 2017 and have loved everything Atlanta has to offer! I played Division 1 basketball for Sacred Heart University in Fairfield, CT, where I majored in Business Management. I have always been a multi-sport athlete and had a passion for fitness and taking care of my body since a very young age.
After finishing school, I decided to start my career working in sales in the health & fitness industry, and I have not looked back since. I have a passion and a demonstrated ability to connect with all types of people, and I love solving challenging problems. Working in sales at first, the first problem I had to help my clients solve was achieving their fitness goals despite the challenges that life can throw at us all. I quickly fell in love with how good it felt to help show someone who has given up all hope in themselves and their goals how it can still be attainable. Whether it was a client losing 80lbs in a year after having severe brain damage as a child, helping a woman in her 50s get the 6-pack, she’s always dreamed of, or just helping a student get to a healthy weight for health reasons, I found what I believe I was meant to do.
I’m sure it wasn’t obstacle-free, but would you say the journey has been fairly smooth so far?
Of course not, haha. I wish I could say getting to the level I am currently at in my career in this industry has been a smooth road, but I’d be lying to all of you. It is an extremely fast-paced, demanding, and constantly changing industry to say the least. In the end, I would choose this route all over again if I had the choice because the impact I have been able to have on both clients and staff alike has shown me so much about who I am.
The Health & Fitness industry is cutthroat, and from working in multiple different franchises, I have learned that a lot of the struggles were common despite the differences in the actual companies and services they provided. For instance, one particular struggle that I know most establishments face is dealing with the value people place on living healthier lifestyles. This directly and indirectly affects not only our consumer base and target market but also our studio culture and, in turn, the success or failure of our business. During times of crisis, for example, such as most recently with COVID-19, a lot of people were too afraid to even leave their house, let alone continue or embark on a journey towards their healthiest selves.
This is a struggle that I have been able to navigate, however, because what I realized is that life is hard. Staying fit and healthy during life is even harder. I turned my focus to how I spoke with potential customers for the different gyms I’ve worked at and focused more on establishing a genuine connection with each person I spoke to. Through creating these safe spaces for customers to openly speak about what has stopped them in the past or fears they have currently, I feel like I have been able to show the value that working out can add to the business of their lives.
Unfortunately, all gyms are not made equal, and some value the business more than the client or the client experience. By focusing on the experience and communication, clients have been more eager to try and that’s all we have ever wanted them to do. Others have unfortunately taken advantage of clients with membership policies that are not designed for the customers’ best interests. I understood this deeply and connected with leads I would speak with and assure them further that I am not after their business or wallets but simply hoping to have the opportunity to educate them as best as I could on what I believe would help them reach their goals in a sustainable way.
Alright, so let’s switch gears a bit and talk business. What should we know?
Snap Fitness Glenwood is a mixture of the big box & boutique gym experience! We are located in the heart of Atlanta, and we have been a staple in the community for the last 16 years. We are currently operating as one of the top Snap Fitness Locations out of 1000 locations worldwide!
Members with us have 24/7 access to the best range of cardio, strength, and functional training equipment, plus a member app to help set your own goals and celebrate your progress.
We offer a very unique boutique gym experience, one that is more focused on customer service & satisfaction, delivering the highest possible results for each client and ensuring that our clients have the best equipment and personnel to help them achieve their goals!
We also offer a wide range of small group training classes with some of the best personal trainers in the Atlanta area. We like to highlight the efficacy of our fully customizable personal training program. Here at Snap, we are very thorough in our approach to personal training and have very satisfied customers who continue to refer their friends and family members to us. Our training programs consist of but are not limited to: Nutrition education & Meal Prep Resources, if necessary, Fully Personalized Training Programs, and Accountability in the way of taking measurements and weigh-ins weekly. We’re ready when you are!
Can you share something surprising about yourself?
Although today most people know me for my athletic ventures and ability, I really enjoy learning new things, and consider myself to be an academic as much as I am an athlete. I grew into my body and athletic ability later in my life. I was a dean’s list student every semester, played violin for 4 years, and consider myself to be an avid reader and consumer of knowledge even today. As much as I love sports and fitness, I also enjoy watching documentaries, reading for pleasure, and learning about business! I am also in the process of becoming a licensed realtor in ATL so make sure to give me a ring if you are looking for property!
Don’t judge a book by its cover!
Pricing:
- Month-to-Month Membership: $54.95
- 6-Month Prepaid Membership: $329.70
- 12-Month Prepaid Membership: $659.40
- Customized Personal Training: $65-$85/hour
Contact Info:
- Website: https://www.snapfitness.com/us/gyms/atlanta-glenwood-park-ga?utm_source=gmb&utm_medium=yext
- Instagram: @snap_glenwoodpark
