Today we’d like to introduce you to Umi Abdul-Mateen.
Hi Umi, so excited to have you with us today. What can you tell us about your story?
It all started with an opportunity I drove 10 hours for. I was fresh into my entrepreneurial journey and still a personal organizer for homes when I got the opportunity to assist on a photo shoot for a major brand with a major Atlanta creator. However, at the time I was in DC. But something told me that this was something I could not miss, so I took the drive back to Atlanta did the gig, of course knocked it off the park and drove back to DC to finish off the remainder of my vacation. Yes I was on vacation. That turned into a career in social media. I started as a personal assistant, upgraded myself to executive assistant, promoted myself to brand strategist, and now here we are. I have elevated once more and launched my talent management agency, with a focus on small businesses and start-up ventures.
We all face challenges, but looking back would you describe it as a relatively smooth road?
I would like to say it has, because every time I knew I needed to grow and stretch I did so. But there have been times when I found out a little too late and I paid the price for it. But taking accountability and accepting where you could have been better is a valuable attribute and one I have come to make a part who I am not just to people, I know, but people I work with as well. And let me say this, whenever I didn’t know my role, there were issues, so along the way I have formatted and reformatted how I do business so that I can be fulfilled and also be respected.
Great, so let’s talk business. Can you tell our readers more about what you do and what you think sets you apart from others?
Born from my government initials, Ur Aura Magnified agency is a combination of all my experience from working with some of the top creators in the industry. Over the years I have had a pleasure of attending world class events and partnering with some of the biggest brands through strategy, ideation and execution. My agency is unlike any other because put simply, I am at the center of it. My unique experience in this industry, and the fact that I’ve worked from the ground up, has afforded me with the know-how and expertise to execute on value driving strategy as well as brand aligned opportunities. Not every brand strategist or consultant can say they started off as an assistant, nor can they say they excelled in that role. I can. When you have learned how a well oiled machine works from the ground up, you know how to keep that machine going and going.
What would you say have been one of the most important lessons you’ve learned?
Not everyone who can pay your rate is the client for you. The sooner you learn this, the more fulfilling being an entrepreneur will be.
Pricing:
- 299-999
Contact Info:
- Instagram: https://www.instagram.com/uamagency/
- LinkedIn: https://www.linkedin.com/in/umi-abdul-mateen/
Image Credits
Jess Baumung, Brandon Jones, Shatimah Brathwaite
