Today we’d like to introduce you to Wesley Fowler.
Hi Wesley, we’re thrilled to have a chance to learn your story today. So, before we get into specifics, maybe you can briefly walk us through how you got to where you are today?
Wesley Fowler – Bio & Career Narrative
Bio
Wesley Fowler is a seasoned revenue growth leader with over 15 years of global experience across sports, technology, fintech, and consumer products. Known for scaling business operations, forging high-impact partnerships, and leading cross-functional teams, Wesley has consistently delivered multi-million-dollar outcomes. From negotiating NBA athlete endorsements to launching fintech products and co-founding a performance beverage company, he brings a unique blend of commercial expertise, product strategy, and brand vision to every venture.
Career Evolution
Wesley began his career in the NBA, working with both the Atlanta Hawks and the Minnesota Timberwolves, where he gained hands-on experience in professional sports operations, partnerships, and fan engagement. This front-row seat to the business of sports laid a powerful foundation for his future in brand development and strategic partnerships.
He later joined Spalding, where he was instrumental in signing high-profile NBA players—including Paul Pierce, Gilbert Arenas, and Greg Oden—to endorsement deals. His work elevated the brand’s visibility and credibility across the league. At Russell Athletic, he further expanded his expertise in athlete partnerships and licensing, developing relationships with some of the biggest names in professional and collegiate sports.
Wesley then made a strategic pivot into technology, building a strong track record in the fintech and payments sectors. He held leadership roles at firms such as Fiserv, Worldpay, and Vesta, where he helped launch innovative, API-driven products and drive global commercial strategy. His fintech career culminated in his role as Vice President of Sales at Edenred, where he led revenue growth initiatives and helped scale the company’s market footprint in the digital benefits and payments space.
Today, as co-founder of Oasis Energy Drink, Wesley brings together his deep expertise across sports, tech, and finance to build a performance beverage brand designed for the next generation of achievers. Leveraging his extensive relationships in the sports and entertainment industries, he is forging partnerships that reflect Oasis’s “live limitless” mindset. From athlete ambassadors to event activations, Wesley is on a mission to create a culturally resonant, wellness-forward brand that inspires consumers to perform at their highest level—both physically and mentally.

Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
There have definitely been challenges along the way. I’ve always known that I wanted to build a purpose-driven company, but figuring out exactly where to start was a hurdle. Over the years, I’ve gained a wealth of experience, built deep expertise, and formed meaningful relationships — learning how to leverage those assets while staying focused has been a journey in itself.
I credit my parents for helping me navigate that path. My mom has always been my motivator, constantly reminding me of my potential. My dad, on the other hand, has taught me how to take life’s challenges — both personal and professional — and turn them into lessons. He’s shown me how to channel those experiences into fuel for even greater success.
Alright, so let’s switch gears a bit and talk business. What should we know?
Oasis Energy Drink was born from a simple but powerful belief: we all need energy to power through our day — but it shouldn’t come at the expense of our health or well-being. Traditional energy drinks offer short bursts of synthetic energy, often followed by a crash. My partner and I created Oasis for people like us — driven, purpose-led individuals constantly juggling careers, wellness, and everything in between — who need a clean, sustainable energy source that truly supports their lifestyle.
What makes Oasis different is our focus on energy — and then some. We go beyond the basics, blending clean energy with nootropic ingredients designed to eliminate brain fog, enhance mental clarity, and improve focus. The future of energy drinks isn’t just about staying awake — it’s about staying sharp, balanced, and aligned. Oasis delivers premium, functional ingredients to help you feel good both during and after your boost — whether you’re heading into a high-stakes meeting, pushing through a workout, or deep in a creative flow.
But what I’m most proud of is the community we’re building — the Live Limitless community. Oasis is connecting with people who are intentional about how they live, what they consume, and how they show up in the world. It’s not just a drink — it’s a mindset. A movement. A daily reminder that energy should fuel purpose, not just productivity.
At its core, Oasis is here to help you stay energized, focused, and grounded — without the crash. We’re redefining what it means to feel truly energized in a clean, healthy, and meaningful way.
What’s next?
We officially launched our business back in November of 2024 however we have been building it since the beginning of 2023. We definitely expected success but not quite this soon. Since November, we have been selling direct to consumer with just one of our 3 Oasis Original flavors to drive trial and it has been a complete success – not only have people enjoyed the taste and the feeling that it offers but they have been asking for more giving us thousands of proof points and success stories. This great feedback has led to our phase 2 approach which is going to Retail stores in the Atlanta region – which is right in the backyard of the inception of our product. We have plans to be in your local Publix, Kroger, Sprouts, Whole Foods and many others by this summer. Additionally, we are in conversations with celebrities and athletes that enjoy our product and want to learn more about how they can get involved, promote and invest into our business. We have a lot more plans but that should take is through the balance of 2025.
Pricing:
- $2.99 (single can)
- $29.98 (12 pack)
Contact Info:
- Website: https://www.oasisenergydrink.com
- Instagram: https://www.instagram.com/oasisenergydrink/
- Facebook: https://www.facebook.com/profile.php?id=61566532996032
- Other: https://www.instagram.com/purposeman_/
