Today we’d like to introduce you to Faith King.
Hi Faith, thanks for sharing your story with us. To start, maybe you can tell our readers some of your backstory.
In the world of cosmetics, where every product promises a touch of glamour and a dash of confidence, I dared to dream beyond convention. I am the visionaire and founder of Kellure Beaute, formerly known as BeVogue Cosmetics. Having made a plan to live out my dreams, I embarked on a remarkable journey to redefine beauty standards, one vegan lip product at a time.
It was on the memorable date of July 4th, 2017, that this budding entrepreneur took her first step into the realm of beauty. Armed with a vision to create lip products that were not only stunning but also environmentally conscious, I launched my company, BeVogue Cosmetics. With just 100 units of vegan lip gloss, I ventured into an industry dominated by giants.
However, the true hallmark of an entrepreneur lies in the ability to adapt and evolve. Recognizing the ever-changing desires of my audience, I made a pivotal decision. I transformed BeVogue Cosmetics into Kellure Beaute, a brand that expanded its horizon to include a range of stunning matte lipsticks.
The decision to pivot was not taken lightly; it was an inspired move that paid dividends. The matte lipsticks, with their velvety finish and long-lasting color, became an instant hit. They embodied the brand’s philosophy of not just following trends but setting them.
Kellure Beaute’s most recent and significant accomplishment has been the successful expansion of its matte lipstick line into 13 prestigious beauty stores across the Bahamas. This achievement marks a significant milestone for the brand.
Among the esteemed beauty stores that now proudly carry Kellure Beaute’s matte lipsticks are Ageless Beauty Supply, Bahama Dimes, Beauty Culture, Carmens Beauty Supply, Hair4U Bahamas, Hair and Beauty Haven #2, Transforming Divas Beauty Supply, Royanna’s Beauty, Kera’s Hair Care, Prestige Transformation, and In The Trend Beauty Studio. Each of these partnerships speaks volumes about the brand’s reputation for quality and style.
Moreover, a remarkable achievement for Kellure Beaute has been its collaboration with the largest black-owned beauty supply store in Canada, “Hair Granted Beauty Supply.” This international partnership not only expands the brand’s reach but also aligns with its values of inclusivity and empowerment. It serves as a testament to the brand’s commitment to celebrating diversity and reaching a global audience.
Kellure Beaute’s ambition knows no bounds. Building on its recent successes, the brand is now setting its sights on expanding into the thriving beauty supply market in Atlanta. With its commitment to quality, sustainability, and inclusivity, Kellure Beaute aims to make its mark in this dynamic beauty hub, introducing its products to a whole new audience.
Kellure Beaute’s journey is marked by determination, innovation, and a relentless pursuit of excellence. As it continues to evolve and expand its horizons, there’s no doubt that this brand will leave an indelible mark on the beauty industry, setting new standards for what beauty products can achieve.
Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
The entrepreneurial journey is often a rollercoaster ride, filled with highs and lows that test the resilience and determination of founders. For the visionary behind BeVogue Cosmetics, now known as Kellure Beaute, the path to success was not without its formidable challenges.
One of the initial hurdles I faced was securing adequate funding to kickstart the cosmetics venture. Starting a cosmetics business demands capital for product development, marketing, and operational costs. Early on, I had to navigate the labyrinth of funding options, from personal savings to angel investors and venture capital. The struggle to secure financial backing was real, but it only fueled my determination to see my vision through.
Just when it seemed that the worst was behind, a devastating blow struck. BeVogue Cosmetics found itself entangled in a million-dollar lawsuit for alleged copyright infringement. This legal battle, which threatened to tarnish the brand’s reputation and drain its resources, was a formidable challenge. It demanded not only financial resources but also emotional resilience. I faced sleepless nights and endless legal consultations but remained resolute to defend the integrity of her brand.
In the face of adversity, true entrepreneurs rise to the occasion. As the visionary founder, I refused to be defeated. Instead of succumbing to the legal quagmire, I chose to reinvent and rebuild her brand. This pivotal moment led to the transformation from BeVogue Cosmetics to Kellure Beaute.
The rebranding process was a phoenix-like rebirth for the company. It meant reimagining the brand’s identity, revisiting its values, and creating a compelling narrative that resonated with a loyal customer base. Kellure Beaute emerged as a symbol of resilience and innovation, embracing the challenges and emerging stronger from them.
The transition from BeVogue to Kellure was not just about a change in name; it represented a profound evolution in the company’s ethos and product offerings. The brand’s commitment to cruelty-free, vegan cosmetics remained unwavering, but it now encompassed a broader range of matte lipsticks that captivated a new audience.
Through sheer determination, strategic planning, and a refusal to be defined by setbacks, I transformed adversity into opportunity. Today, Kellure Beaute stands as a testament to the indomitable spirit of entrepreneurship. It’s a beacon of hope for aspiring entrepreneurs, proving that even in the face of seemingly insurmountable challenges, innovation, perseverance, and an unyielding belief in one’s vision can pave the way to lasting success.
Thanks – so what else should our readers know about your work and what you’re currently focused on?
In addition to Faith King’s remarkable journey of founding and rebranding Kellure Beaute, our visionary founder wears another hat – that of a mentor and guide to aspiring entrepreneurs. She has made it her mission to help others navigate the challenging terrain of entrepreneurship and build sustainable, scalable brands.
Her commitment to fostering the next generation of business leaders is nothing short of inspiring. Through mentorship programs and workshops, she shares her wealth of experience, offering valuable insights into product development, branding, and marketing strategies. Her guidance has become a beacon of hope for those embarking on their entrepreneurial adventures.
But that’s not all. Our founder’s dedication extends beyond borders. She has a special focus on assisting Bahamian entrepreneurs, helping them take their businesses international. The Bahamas, with its unique culture and vibrant local markets, holds immense potential for innovative products and services. By introducing these entrepreneurs to the world of international product distribution, she opens up a world of possibilities for them.
Her efforts are not just about economic growth; they are about fostering a sense of empowerment within the Bahamian entrepreneurial community. She believes that every entrepreneur, regardless of their origin, deserves the opportunity to thrive on a global stage. Through her guidance, many Bahamian businesses have ventured into international markets, representing the rich diversity and creativity of the islands.
In an era where global connectivity has become a reality, our founder’s work is a testament to her commitment to making entrepreneurship accessible and inclusive. She believes that entrepreneurship has the power to transform lives, create opportunities, and drive positive change in communities.
Her dual role as a cosmetics mogul and a mentor to aspiring and Bahamian entrepreneurs showcases the multifaceted nature of her vision. She’s not just building a beauty brand; she’s building a legacy of empowerment and success that extends far beyond the realm of lipsticks and glosses. Her impact on the world of entrepreneurship is nothing short of extraordinary, and her journey continues to inspire those who dare to dream big and reach for the stars.
What matters most to you? Why?
What matters most to me is the intersection of creativity, entrepreneurship, and social impact. I am deeply passionate about creating innovative, sustainable, and cruelty-free beauty products through my brand, Kellure Beaute.
Additionally, I find great fulfillment in mentoring and supporting aspiring entrepreneurs, especially those from my native Bahamas, to help them take their businesses to international levels while promoting ethical practices. My commitment to both creativity and community-driven entrepreneurship reflects on my core values and the legacy I aim to leave in the world.
Pricing:
- Liquid Matte Lipstick – $10
- Hydrating Lipgloss -$10
Contact Info:
- Website: Kellure.myshopify.com
- Instagram: https://instagram.com/kellurebeaute_
Image Credits
Photo Credit – Lana Lewis Creative Studio
