Today we’d like to introduce you to Harsha Patel.
Hi Harsha, please kick things off for us with an introduction to yourself and your story.
Hi, I’m Harsha Patel of HP Jewelz. I followed my childhood love for fashion and design by giving up a lucrative career in advertising to pursue my passion. Years later after gathering experience under the stalwarts of the fashion and design industry, I started my own venture. At first, I was designing and supplying clothing under my own fashion label. The jewelry aspect of my business occurred around 2010 when a childhood friend asked for help in starting their own business. It was then that I realized my love for designing bespoke jewelry!
While I had an established customer base in India which allowed me to sell my jewelry through various e-commerce platforms and events, I had to start from the ground up once coming to Atlanta. I had started to export my products around 2011 but it wasn’t until 2013 that I was able to have actual home shows highlighting my jewelry. HP Jewelz really took off during 2017 when I was able to attend wedding and festival exhibitions, hold private showings and begin highlighting my jewelry through Social Media.
Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
While Social Media has really allowed my brand to reach clients all over the world, it can be tough attracting and keeping clients. I am constantly having to keep my Social Media followers engaged on my page with attractive images and videos all while showcasing my products. To add to this, I have to create and execute new designs across two countries. I am constantly on the phone with my artisans in India to ensure that my vision is being executed, it is shipped on time and supplies are plentiful. Because I work with artisans in another country and occur import charges like many other jewelry designers, I have to price my product competitively!
Can you tell our readers more about what you do and what you think sets you apart from others?
I am the jack of all trades. I design the jewelry, work with artisans in India to create the pieces, I quality control the pieces, advertise and sell my product on various social media platforms, studio shop in Dunwoody, private shows and events. I am constantly moved and inspired by the rich heritage of Indian weaves and surface ornamentation which I reflect in my collections.
What matters most to you? Why?
Quality. Period. I would not sell any products that I would not wear myself and that do not meet my expectations. Also, I want to have pieces that are in trend and competitively priced.
Pricing:
- $50 onwards
Contact Info:
- Email: harsha@hpjewelz.com
- Website: www.hpjewelz.com
- Instagram: hpjewelz
- Facebook: HP Jewelz – Fine Crafted Costume Jewelry
Image Credits:
Hamel Patel
Sruthi Jayadevan
Rini Jain
