Today we’d like to introduce you to Jasmine Lorraine Mack.
Hi Jasmine, so excited to have you with us today. What can you tell us about your story?
As a born and raised Florida girl, I try to live my life like the Black gold of the sun. My goal is to shine a positive light on the brands and lives that I impact. I am a Black woman first, a designer second, a dog mom third, a penguin lover, and an advocate for living things. Based out of Atlanta, GA, I am a graduate of Savannah College of Art and Design where I earned a BFA in Illustration with a minor in Animation and a MA in Advertising. As an Illustrator, I use imagination to tell stories. My playful, creative brainstorming and design skills enable me to tell stories for brands of the world through advertising. My passion is what draws me to brands, ideas, people, and stories. The “Why” behind my reasoning has always been what drives my focus. But I’m definitely a trick of all trades. They’re all a part of everything I do: drawing, animating, forming concepts, writing, designing, researching, and listening. My ability to see the positive side in situations, help others to make an impact, and make others smile contributes to my collaborative skills. Outside of work, I’m an avid food junkie, a sports enthusiast, a gym fanatic, and a smiling face!
Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
It’s never a smooth road. You know, between working every day, navigating where I fit in the art realm, the VID, and figuring out myself, it’s all trial and error. Sometimes, I hit a sweet spot, and when it’s good, it’s good. But there are always some bumps in the road. For me, it started with issues just finding work. Then when I did, there were other personal issues I had going on with my lifestyle and my health that prevented that from being permanent. Then COVID happened. It’s always something. But I learned along the way when to ask for help, when to take the reigns, and when I just have to zone in on myself and what’s best for me.
Can you tell our readers more about what you do and what you think sets you apart from others?
So like I said before, I’m a jack of all trades. I’m a creative that loves to draw, come up with concepts, learn, and help people/brands shine a positive light by focusing on the viewpoints and voices of the lives they impact. Currently, I’m working as a graphic designer with Ansley Real Estate + Christies International. One thing that I like about them as a brand is that they’re authentic to the people who work for them and let their voice shine. My job is to design marketing material for those individuals and capture the shine they want to relay. It doesn’t feel like real estate. But that’s my daytime. My side, what I’m known for more recently, has been working with small businesses/entrepreneurs and creating material that focuses on their “why”. I’ve illustrated children’s books for authors who want to tell stories with black characters being shown in a positive light; I’ve created logos, business cards, marketing gimmicks, and social media graphics for entrepreneurs who need help portraying their vision; I’ve made paintings for family members of pets or heroes; I’ve created package design; I’ve collaborated with other designers to come up with advertising campaigns for brands of the world.
I’m proud of all the many things God has made me capable of. I’m proud to have won awards not only for work I’ve collaborated on but also for a package design I made to relay my story and voice. Something that sets me apart from others is how I work together with others. Because I value that process, I’ll work with someone even if they aren’t a designer or comfortable in my field. Art is a form of service. So why not get the insight by working with you and creating something more impactful. It’s the whole process that’s valuable because of the journey. Good or bad, you always learn something. And trust, there are bad jobs that you’ll do. You take it and learn with it. Grow with it. It gets bigger and better with the work put in it.
What quality or characteristic do you feel is most important to your success?
Honestly, I don’t want to sound cheesy, but belief in myself and my abilities, flexibility, and the desire to grow is the most important. I had to be willing to try and fail to get where I am today. I also had to believe that God would work everything out and that I’d be happy and alright. My success is measured not by what I’ve done or how much money I’ve made but by the quality of life I’m living and the happiness of the people whose lives I impact.
Contact Info:
- Website: https://www.jasminelorraine.com/
- Instagram: https://www.instagram.com/jasminelorraine_art/
- Facebook: https://www.facebook.com/jasminelorraineart
