Today we’d like to introduce you to Michael Dickerson.
Hi Michael, can you start by introducing yourself? We’d love to learn more about how you got to where you are today?
I started selling drinks as a side hustle during the pandemic after my restaurant closed due to covid. People loved my drinks so much and told me my drinks got them lit so that’s how I came up with the name “Mikes Lituation”. After selling 100 drinks, I told myself now it’s time to turn mikes lituation into a business. I created the logo and a menu to attract people, I got flyers pressed up to where my logo is on the front and the menu is on the back. I also pressed up stickers, so now every drink of mine has a sticker with my logo on the front of the bottle. I got shirts made in different colors with my logo on the front and my motto on the back which is “SMALLER YA CIRCLE DA BIGGER YA PROFIT”. I sold 1000 drinks so far and I’m on a mission to sell a million. I sell each drink for $5 a bottle my deals are 5 for $20 plus I do buy 1 get 1 free on birthdays. I was honored to meet celebrities such as lil baby, slick rick, Peter Gunz, Ludacris, Pierre Edwards, Michael Rapaport and Ralph McDaniels. I’m blessed and grateful you gave me the opportunity to tell my story. Hopefully, somebody can read this and get inspired to start they own business invest in themselves and never give up. @mikeslituation on Instagram to see what I do & how I do, hope to hear from ya’ll soon stay blessed…
Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
No, it has not been a smooth road but I managed to not give up and keep going. I heard so many no’s and instead of getting discouraged, it only instilled fire in me and made me grind harder.
Thanks for sharing that. So, maybe next you can tell us a bit more about your work?
I sell alcohol drinks. I specialize in making drinks to where my drinks has 2 top shelf liquors, juice and diced pineapples in it. I’m most proud of me getting emailed from Voyage ATL to give the world the opportunity to hear my story on how I turned a side hustle into a business. Shoutout to Sarah Brown by the way. What sets me apart from others is that my drinks has diced pineapples in it. A lot of people I met that sold drinks didn’t have fruit in their drinks.
Any advice for finding a mentor or networking in general?
I’m not in the process of looking for a mentor but I do go to events and pop shops as much as I can to promote my brand and network with people. Networking and promotion is the key to success remember that. What has worked well for me was creating my own shirts, my own flyers, my own stickers and my own drinks. Press up as many flyers as I can then hit the streets and grind.
Pricing:
- $5 a bottle
- 5 for $20
- Buy 1 get 1 FREE on birthdays
Contact Info:
- Instagram: @mikeslituation
- Facebook: Michael Dickerson
- Other: #mikeslituation on Instagram and Facebook
Image Credits
Lil Baby, Ludacris and Slick Rick
