Today we’d like to introduce you to Ryan Kellogg.
Ryan, we appreciate you taking the time to share your story with us today. Where does your story begin?
While these days I flex across many focus areas, I have sat pretty squarely throughout my career on the creative strategy & design side of things. Early on I discovered that I loved creating stories for people to step inside of through the combination of digital art, technology, and the built environment. That, coupled with a love of tinkering with emergent tech, led me into experiential design work—ultimately shaping digital media, immersive experiences, and spatial design for large cultural and retail projects at first.
Over time I found myself naturally stepping into more strategic roles—connecting design vision with technical execution, collaborating with architects, engineers, and AV integrators, and really becoming the bridge between creative intent and real-world implementation. That blend of strategy, design, and technology is ultimately what led me to launch Techton-XD.
Today, Techton-XD works as a nimble, design-forward consultancy that partners with architects, developers, and cultural organizations to create immersive environments, digital placemaking, and integrated technology systems. We operate with a small core team and a deep ecosystem of partners, which allows us to flex from conceptual vision all the way into detailed engineering and implementation.
So in short—my story has really been one of following curiosity: starting with design, expanding into experience strategy and technology, and now leading a practice that brings all those threads together to help clients build unique, future-facing environments & experiences.
Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
It wouldn’t say – like most things in life – its been a totally smooth road, but I’ve learned that the difficult seasons often end up shaping you the most — both professionally and personally.
Early on, one of my biggest challenges was figuring out how to operate in that space between creative vision and technical execution. Ideas are exciting, but real projects come with real constraints, shifting priorities, budgetary pressures, and the constant need to translate between designers, engineers, fabricators, and clients. Learning how to navigate that taught me humility, patience, and the value of listening before speaking.
Another challenge came when I moved from working inside large architectural & design teams to building my own consultancy. Suddenly I wasn’t just designing—I was managing business development, contracts, finances, and long-term strategy. That transition required a lot of trust, a lot of learning on the fly, and honestly, a lot of faith I’d been set on the right path when things felt uncertain.
There were also moments where timelines were overwhelming, projects took unexpected turns, or life outside of work added its own pressure. But each struggle strengthened a different part of me: resilience, communication, technical depth, and the ability to build relationships that are collaborative & human rather than transactional business endeavors.
So no, the road hasn’t been smooth—but the challenges were formative. They’ve grounded me, kept me humble, and shaped how Techton-XD operates today: with adaptability, integrity, and a desire to serve clients well, whether the project is simple or incredibly complex.
Thanks for sharing that. So, maybe next you can tell us a bit more about your work?
Today, our work sits right at the intersection of design, technology, and the built environment. Through Techton-XD, we help architects, developers, cultural institutions, and cities create immersive, tech-driven spaces that bring people together rather than push them apart.
Our mission statement says it best: ‘Transforming spaces & places through technology & art. Shared experiences connect us to one another. Yet too often today, technology isolates and drives us farther apart. Techton-XD creates immersive, tech-driven spaces that foster community and connection.’
That philosophy defines the work I do, the clients I choose to partner with & how I aspire to impact my community in a positive way.
In terms of what I’m known for, my hope is first & foremost that I am someone who people enjoy partnering & collaborating with – and someone they trust. IN regars to the work, it’s really about bridging worlds — creative vision, architectural systems, digital media, and technical engineering. I specialize in taking big experiential ideas and making them buildable, programmable, and sustainable. That ability to sit between disciplines is what clients tend to value most. And the opportunity to not only design digitally day in and day out, but also work with my hands prototyping, fabricating & making tangible spaces people step inside of, really brings me joy.
Some of the work I’m most proud of reflects that blend of elements & efforts.
For example, the AT&T Discovery District in Dallas was a milestone project — an entire urban plaza reimagined through digital placemaking, interactive media, and large-format LED integration. Supporting the design and execution of that environment taught me how powerful technology can be for an entire community when it’s thoughtfully woven into public space.
Similarly, LG’s ‘The Future Is Clear’ Pavilion was a project that pushed the boundaries of how transparency, media, and environmental storytelling can coexist. Helping bring that experience to life reinforced my belief that technology should feel like an extension of the architecture, not an intrusion on it. We ncouraged LG to rethink their entire product launch as not just simply a novel way to watch Netflix, but a revolutionary way to think about the future of premium architecural materials in the built environment & how they could transform the spaces & places we inhabit everyday.
But one of the unexpected gifts of building Techton-XD is that I can now choose the clients and communities I pour into. In previous roles, work was assigned from “the mothership,” which meant incredible exposure but little agency. Running my own practice has allowed me to do far more work locally here in Atlanta — partnering with the City, local artists, and creative technologists on installations and public projects that directly impact people I see every day. That has brought a new level of joy & mission into my work that “pays” way more than any triple-A project budget in my past lives may have.
That local impact is honestly what I’m most proud of. It aligns with my values, it keeps me rooted, and it allows me to play a small part in strengthening community through shared experiences. And I think that’s what really sets Techton-XD apart: we aren’t just designing spectacle; we’re designing for connection.
Do you any memories from childhood that you can share with us?
My favorite childhood memory is actually a collection of moments & connections as opposed to one “big event.” My mother devoted her career in education to mentoring young, high-school-aged adults. Many of these incredible kids were subjected to incredibly harsh living environments, familial strife & lack of resources that many of us could not even imagine.
I am an only child by birth – and as our family grew deeper into community & love with many of these students, most of which in the early years of her program’s launch who were older than me by 5-6 years – these kids became my older siblings, my mentors & my role models. They taught me street smarts, showed me what true strength amidst adversity really looked like & shared a side of life & culture that I wouldn’t trade for anything in the world. It shaped how I view – and who I view as – my neighbor, hwo I respond in conflict & what matters most.
So, while there are many moments I could cite as special – the simple things like playing video games in the basement with my newfound brothers & taking bus trips passing a walkman back & forth, listenign & laughing together – are memories I love to reflect on often.
Contact Info:
- Website: https://www.techton-xd.com
