Today we’d like to introduce you to Casey McClintic.
Hi Casey, we’d love for you to start by introducing yourself.
My real estate marketing story starts in Florida, and it started fast. I was going to school and working full-time as the Marketing Manager at Treeline Realty. So yeah, I basically lived on caffeine and deadlines. But I also had amazing guidance, and it taught me how to do this the right way: build a brand, tell the story, and execute consistently.
Florida is also where I learned how volatile the world and the markets can be. Things shift quickly, and real estate reacts immediately. That made me obsessed with the real question behind the marketing: what makes people move and when do they decide it’s time? Because it’s rarely just square footage. It’s life happening: new jobs, new babies, divorce, downsizing, opportunity, “we need a change,” all of it.
From there, I took that foundation to South Carolina for two years, where I leveled up the systems side of marketing and learned how to support agents with repeatable processes that actually drive business.
When I got to Atlanta, I landed with Deborah Morton at the Clareo Group, and I’m not going to pretend it was smooth. New city, new job, new expectations. It was a rough start.
What I didn’t realize at the time was I was in the right place at the right time.
Deborah taught me some hard truths, the kind you only learn by doing the work and being coached by someone who won’t let you stay comfortable. One lesson stuck with me: a job pays you in two ways, salary and learning. And the learning I got there was immense, and honestly, it keeps coming.
That chapter in Atlanta is where I tightened up my standards, my thinking, and my execution. It pushed me from “good marketing” to marketing that’s intentional, strategic, and built to perform, especially in luxury residential where every detail matters.
All of that really led to the perfect storm that pushed me to start my own business.
Ownership has been, by far, the hardest lesson of my career, but I wouldn’t trade it. When you work for someone else, you can clock out. When you own it, it follows you. You’re managing your work, your mindset, and eventually other people too. You’re learning when to say yes, when to say no, and when to set boundaries even if it costs you money in the short term.
The hard reality is that nobody hands you balance. You have to build it. You’re responsible for making enough time for family, enough time for rest, and enough income to actually enjoy life. I’m still learning that part, honestly. But I’d rather be learning it while building something I believe in, serving clients well, and creating a business that has real standards.
We all face challenges, but looking back would you describe it as a relatively smooth road?
No, it hasn’t been smooth. A big part of the challenge was that throughout the professional, there was always the personal. It takes real life strength to put a barrier between what’s going on in your life and what needs to be done.
In marketing, mindset is everything. It’s hard to be creative when you’re carrying a breakup, an argument, or constant stress. You still have to show up, think clearly, and produce work that feels sharp and intentional, even when you don’t feel sharp and intentional.
Atlanta, for me, was the deep end. You learn to swim, you find the strength to keep going, or you drown. There aren’t safety nets. Nobody is coming to rescue you. But that pressure taught me discipline, resilience, and how to deliver at a higher level no matter what was happening behind the scenes.
To become the kind of “Olympian” I wanted to be in my craft, I had to leave the shallow end.
Thanks – so what else should our readers know about your work and what you’re currently focused on?
My work sits at the intersection of creativity and execution. I help real estate brands look premium, feel consistent, and actually move people to take action.
Early in my career I learned a lesson that shaped everything: in a small company, marketing is not one job, it’s the whole department. You’re the content person, the designer, the social media manager, the creative director, and sometimes the website person too. That’s how I grew up in this industry, and it’s why I’m “full stack” today.
I started by obsessing over content marketing and learning the hands-on skills: using a camera, shooting and editing video, photography, writing, and building stories that make listings and agents stand out. Later, I learned the management side: how to run campaigns, lead creative direction, build repeatable systems, and support teams without chaos.
I’m known for delivering marketing that feels cohesive and intentional, not scattered. I don’t just make things look good, I build the strategy and structure behind it so it stays consistent and scales.
I specialize in real estate marketing, with a strong focus on luxury residential. In luxury, the details are the brand. The visuals, the voice, the pacing, and the presentation all have to match the level of the product and the client experience.
What I’m most proud of is building a business that extends premium media and marketing support to multiple real estate companies. What sets me apart is that I bring the full symphony: creative production plus systems, leadership, and execution. Clients get someone who can see the big picture and also do the work that makes it real.
Is there anything else you’d like to share with our readers?
One thing I’d add is that giving back and teaching is a big part of what I do. I’m heavily involved in my church, where I help teach marketing through an internship program. I love getting to mentor people, help them build real skills, and watch their confidence grow.
I’ve also been hired a few times to coach and educate other marketing professionals in the real estate space. A lot of business owners realize quickly that doing everything alone is hard, and it’s not sustainable if you want to grow without burning out. I enjoy coming in, helping people sharpen their strategy, tighten their systems, and build a marketing process that actually works long-term.
And honestly, I’m still a student of the craft. Markets shift, platforms change, and people change, so I stay committed to learning, refining, and raising the standard. I’m proud of what I’ve built, but I’m even more excited about what’s next.
Pricing:
- $1,150 / month Agent Starter Marketing – For solo agents who want consistent content, a clear plan and expert guidance while staying hands on.
- $1,950 / month Broker Growth Marketing – For boutique brokers and team leaders who want a consistent brand presence and a real marketing partner, not just someone posting at random.
- $3,8503 / month Team Marketing Department – For brokers and teams who want a full marketing engine: content, launches and support that feels like an in-house department.
Contact Info:
