Today we’d like to introduce you to Donna Morris.
Hi Donna, we’re thrilled to have a chance to learn your story today. So, before we get into specifics, maybe you can briefly walk us through how you got to where you are today?
I am a certified Image Consultant; I’ve always had an eye for fashion and fell in love with the world of media and communications at a young age while attending a media program for youth. I later studied communications at the University of North Carolina at Charlotte, earning my bachelor’s degree in Communications Studies. During my undergraduate journey, I worked for one of the top luxury retail stores, where I learned the importance of having a great brand image and fell in love with merchandising. Since then, I have worked in sales and marketing, with a track record of driving company results. As well as working with private clients on wardrobe styling and brand image consulting.
Entrepreneurship has always been a dream of mine. After several years of climbing the corporate ladder, I joined my sister at TGND Consulting as a full-time mompreneur.
Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
Entrepreneurship is everything but smooth sailing. During my journey to full-time entrepreneurship, there have been many obstacles along the way. I grew from many struggles and others that have taught me many valuable lessons. As a young black businesswoman surrounded by seasoned professionals in your industry, you’re bound to have struggles, whether it’s feeling like you have what it takes to grow a business or being equipped with the tools to stay innovative throughout the ups and downs of entrepreneurship. When I started, I found many things I needed to learn to be a successful entrepreneur; the first was the mindset shift needed to succeed. As a collective, my sister and I struggled to scale our business. We worked extremely hard but weren’t growing at the expected pace. That’s when we realized to scale; we first had to niche down and get clearer about our vision. To do this, we joined an accelerator program and found a mentor to help guide us through the first couple of years in business. This, by far, has changed the entire game for us. Being surrounded and supported by a community of other PR and marketing professionals has truly helped us grow, create valuable relationships, and gain priceless knowledge.
As you know, we’re big fans of you and your work. For our readers who might not be as familiar what can you tell them about what you do?
TGND Consulting is a full-service PR agency with the goal of helping women juggle motherhood and the challenges of running a business, be seen in spaces, and stand out from the competition through strategic brand development, media relations, image consulting, kick-ass public relations, and marketing tactics. Simply put – we turn emerging brands into influencers through innovative ideas.
Our approach is – get clear, get organized, get started. Our clients have passion and hustle but may feel overwhelmed and unbalanced. They need direction in defining their goals, creating their look, and developing PR strategies that get results. We are a highly skilled team of mompreneurs specializing in media pitching, influencer marketing, brand development, and increasing brand awareness and exposure. We can help our clients succeed because we know first-hand the challenges of wearing multiple hats at home and work. We work with our clients to help them discover their identity and find confidence and peace in their daily lives.
We view ourselves as an extension of our client’s brand and team members, and we take pride in being involved not only in the PR aspect of our client’s business but understanding how the brand image and digital presence drive marketing goals and company growth and strengthen sales. For our clients who are ready to grow, we have the resources, contacts, and experience of a larger agency with the personalized service of a boutique firm.
Who else deserves credit in your story?
My business partner, family, and the communities I am a part of have played a major role in the success of our business today. I have been blessed to be able to work alongside my twin sister (my business partner). She has been a big part of my mompreneurship journey as I transitioned into entrepreneurship to help her scale our business. My family has helped me get through the rough patches of mompreneurship whenever I have felt like giving up or experiencing the overwhelmedness of juggling it all. The communities I have joined have been a great support system in keeping TGND Consulting innovative with fresh new ideas and strategies used within our industry for our business to scale. I believe it truly takes a village, and I have been blessed with the village created for me in this journey. Most importantly, no success would be possible without the faith of God. My number one and biggest supporter!
Pricing:
- PR Architect: E-Boo $97.00
- The Digital PR Way: How to keep up your Brand’s Momentum Bundle- $184.97
- Winning Template for Lifestyle Brands and Entrepreneurs- $79.99
Contact Info:
- Website: https://www.tgndconsulting.com/
- Instagram: https://www.instagram.com/tgndconsulting/
- Facebook: https://www.facebook.com/TGNDConsulting/
- Linkedin: https://www.linkedin.com/company/35705383/admin/
- Twitter: https://twitter.com/tgnd_consulting
- Youtube: https://www.youtube.com/channel/UCTJ4fXlM1v14CLLNS0uFgpw
Image Credits
Vernon Samuels- Maxres Photography Aric Thompson- Dream Multimedia Group
