Today we’d like to introduce you to Elias Herrera.
Hi Elias, we’d love for you to start by introducing yourself.
I was born in the U.S. but grew up in Argentina from a very young age. My beginnings were humble… things weren’t always easy growing up, and I had to become independent early on. I found an outlet in skateboarding and ended up competing professionally in longboard downhill and traveling a lot at a early age, which gave me a sense of direction and taught me a lot about discipline and pushing limits. NOTHING ITS IMPOSSIBLE.
Eventually during a time that i needed to stay still for a while, I discovered comfort and motivation in music. For me, it’s not about making “deep music”—it’s more about bringing people alive through a fun rhythm. In a world full of struggles and negativity, I think we all need moments where we can smile, dance, and just feel good, even when life is hard. So many people don’t get that chance, and if I can create those moments for others through music, then I know I’m doing something meaningful.
Since I started this back in late 2022, opportunities came out of nowhere that pushed me to take my career more seriously—performing on big stages, sometimes alongside big names in the industry. That opened my eyes to what’s possible, and I haven’t looked back since.
But this is only the beginning. I have big plans ahead. My end goal has never been fame or money—it’s to get big so I can give big. I’m all about service and being present for others as much as I can. I’m ambitious in the best sense of the word—I want it all so I can give more. And if music is the path that’s taking me there, then I’ll keep working to be the best version of myself to make those dreams a reality
Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
It definitely hasn’t been a smooth road—but I think that’s part of what makes the journey worth it. Coming from nothing, I’ve had to figure a lot of things out on my own. There were moments where I had to start over completely, moments where I felt like nothing was working, and times where the support or resources just weren’t there.
As an independent artist, there’s a lot of trial and error. You wear so many hats—artist, marketer, manager—and it’s easy to feel overwhelmed or overlooked, especially when you’re pouring your heart into your work while also working a 9-5 plus side jobs to support the vision and than not seeing immediate results.
But every setback taught me something, and every struggle built character. I’ve learned to keep going, even when it’s tough, and to trust that the seeds I’m planting now will grow in the right season. And honestly, having a strong circle around me now—people who believe in what I’m building—makes all the difference.
Thanks for sharing that. So, maybe next you can tell us a bit more about your work?
I’m a Latin Urban artist creating music that blends rhythm, energy, and culture. I focus on sounds that lift people up—music that’s made to move, to vibe to, and to bring a little light into the everyday. I experiment with different styles—reggaeton, afro, pop, trap—always staying true to myself and my personal flavor.
What I’m most proud of is how I’ve been able to carve out my own lane without following trends or compromising who I am. I’ve had moments where my work has reached stages and spaces I used to only dream about, and that’s a reminder that staying authentic pays off.
What sets me apart is the real-life hustle behind the music. I’m not just putting out tracks—I’m doing what I absolutely love, with intention. I understand the value of hard work and consistency, and I put my all into every step, whether it’s in the studio, planning content, or connecting with people. I bring that same energy to everything I touch.
What sort of changes are you expecting over the next 5-10 years?
I think the industry is shifting in a really interesting and positive direction. Before, it felt like everything was a competition—who’s the best, who’s on top—but now, especially here in Atlanta, I see something different happening. We’re building a community where artists support each other, where we celebrate the grind and the growth just as much as the final product. It’s becoming more about appreciating the art and the effort behind it, not just chasing numbers or clout.
I believe the next 5–10 years are going to bring a sort of reset to the industry. The filters are coming off. People want what’s real, what’s grounded, and what they can connect with. I think we’re going to see more independent artists rise up just by being consistent, authentic, and putting in real work. The industry is making space for those who truly want it—not just those who have access or popularity. And to me, that’s powerful.
Contact Info:
- Website: https://linktr.ee/elbam.arg
- Instagram: https://www.instagram.com/elbam.arg?igsh=MWx1MzZvem4xaXExdw%3D%3D&utm_source=qr
- Youtube: https://youtube.com/@elbamarg?si=5ItX5X0hgmh8q7I1
- Other: https://open.spotify.com/artist/2WIlKW2A4FpLkxHTqSlRhE?si=g_6HWRATQW6aXDDVrbEtcQ
Image Credits
Marcelo Lopez
Daniel Bardales
Gerry Arroyo
Dosm_photography
