

Today we’d like to introduce you to Haley Roos
Hi Haley, thanks for joining us today. We’d love for you to start by introducing yourself.
I moved to Atlanta in 2014 when I got engaged to my husband. I had just graduated law school and I was looking to further my career in law. I ended up settling on Residential Real Estate and practiced law as a closing attorney at two prominent law firms in Atlanta over an 8 year span. Shortly after having my third child, I decided to give up law and follow my passion in health and fitness. I made the leap to really find a career and purpose helping other women feel their best after having kids. I am determined to Redefine what it means to be a happy healthy and strong mom. I officially opened my business, The Redefined Routine, in December 2024 and I haven’t looked back. I coach women through nutrition, fitness, mindset, and so much more.
I’m sure it wasn’t obstacle-free, but would you say the journey has been fairly smooth so far?
Absolutely not! I was supposed to be an attorney and a happy one at that. But, I kept leaving law over the years to pursue health in one way or another (working a side job as a spin instructor, creating my own Cauliflower pizza crust company, and now taking over the online space in health coaching). I felt internal and external pressure to use my degree, but deep down I knew it wasn’t what made me happy. It also did not allow me to spend the precious moments I wanted to with my 3 young kids. I knew there had to be another way. To dip my feet in the water, I started training for a company that ended up taking 50% of my profit. I knew there had to be a better way so I finally made the decision to start my own business. It has been so challenging with 3 young kids at home (ages 5, 3, and 2) but I continue to get up early and stay up late putting in the hours to really further my career and passion.
Thanks – so what else should our readers know about your work and what you’re currently focused on?
I created The Redefined Routine. A sustainable approach to health and fitness for post partum women, busy moms, and all women aging powerfully. I offer 1:1 coaching and group coaching that incorporates not only macros/nutrition and fitness, but aims to educate women on how to establish routines and systems to change their life. My goal is to show moms that making your health a priority is not a luxury but a necessity. I am proud to have coach over 100 women so far, and most of my clients keep coming back month after month. I know that my attention, accountability and relatability sets me a part from most other coaches. I believe in the 80/20 lifestyle where you make the healthy choices 80% of the time, and 20% of the time you are a busy mom just doing what you can to enjoy the simple pleasures in life!
How do you think about luck?
I’m not sure I even believe in luck at this point. Sure, I have had some successes a long the way, but after a couple failed businesses and a career in law I decided to quit, I realized that hard work and consistency is about the only thing that gets you closer to your dreams. I also believe you truly have to have to be disciplined, because motivation will not always be there. Discipline takes time and consistency but it is the greatest thing I have focused on over the past 5 years.
Pricing:
- 1:1 pricing: $399 month
- Group pricing: $199 month
- Weekly menus: $5 month email subscription
Contact Info:
- Website: https://www.redefinedmamma.com
- Instagram: https://www.instagram.com/redefinedmamma/
- Youtube: https://www.youtube.com/@TheRedefinedRoutine
Image Credits
Tessa DiLeo