Today we’d like to introduce you to Jhana Plump.
Hi Jhana, it’s an honor to have you on the platform. Thanks for taking the time to share your story with us – to start maybe you can share some of your backstory with our readers?
My path to creating Vijhin Eyewear was rooted in a very personal relationship with style and self-expression. I’ve always been someone who pays attention to detail and how people present themselves, how confidence shows up visually, and how something as simple as a great pair of glasses can completely shift how you feel and how you’re perceived. For me, eyewear was never just an accessory; it was a finishing touch that made me feel more put together, more confident, and more like myself.
The inspiration for Vijhin Eyewear came from noticing a gap in the market. I struggled to find frames that felt both elevated and intentional. I wanted pieces that were stylish without being trendy, bold without being overwhelming, and refined without feeling generic. Around that time, the name Vijhin came to me as a play on the word “vision,” which felt deeply aligned with what I wanted the brand to represent. Vision isn’t just about eyesight. It’s about clarity, perspective, and how you see yourself and the world around you.
Building Vijhin Eyewear allowed me to bring that vision to life. From the very beginning, I was intentional about quality, thoughtful design, and how the brand made people feel. Each frame is designed to feel like a statement, but never forced, only confident, polished, and wearable. The process of creating a product-based brand taught me patience, discipline, and the importance of trusting my creative instincts.
Today, Vijhin Eyewear represents confidence, clarity, and presence. It’s about helping people see themselves differently as more assured, more expressive, and more aligned with who they are. As the brand continues to grow, that idea of vision remains at the core: not just how we see, but how we show up.
Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
It definitely hasn’t been a completely smooth road. Building a product-based brand from the ground up comes with its own learning curve, especially when you’re committed to doing things with intention and integrity. One of the biggest challenges was navigating the behind-the-scenes aspects of the business, such as sourcing, production timelines, and ensuring that the final product truly matched the vision I had in mind.
There were also moments that required patience and trust. When you’re creating something new, progress doesn’t always happen on your preferred timeline. I had to learn how to balance creative vision with practical decision-making, and how to stay grounded and focused during seasons that required refinement rather than rapid growth.
Another challenge was learning to trust myself fully as a founder. Entrepreneurship has a way of stretching you, and I’ve had to grow more confident in my instincts, my leadership, and my ability to pivot when necessary. Each obstacle forced me to become more disciplined, more strategic, and more intentional about how I move.
Looking back, those challenges were essential. They shaped the foundation of Vijhin Eyewear and strengthened my approach as a business owner. The journey taught me that alignment and consistency matter more than speed, and that staying true to the vision ultimately creates something more sustainable and meaningful.
I’m so grateful for the unlimited support of my family, my friends, and loved ones. It is never unnoticed. They always support me in everything and in every business venture. I could not imagine my entrepreneurial journey without them.
Can you tell our readers more about what you do and what you think sets you apart from others?
My work centers around building and growing Vijhin Eyewear as a curated, intention-driven brand. I specialize in strategic selection, brand direction, and creating a cohesive experience around eyewear that feels elevated, confident, and wearable. Rather than designing frames myself, I carefully select styles from vendors that align with the brand’s vision, aesthetic, and standards.
I’m known for my fashion sense, style, and confidence, which are qualities that naturally carry into the brand. Vijhin Eyewear reflects that same energy: polished, expressive, and intentional. The frames are chosen to enhance a look, complement individuality, and serve as a finishing touch rather than compete for attention. That clarity of purpose and sense of style has become a defining part of the brand.
What I’m most proud of is the intentionality behind Vijhin Eyewear. From the name: Vijhin, a play on the word “vision”, to the consistency of the collections and brand messaging, everything reflects a clear point of view. I’ve built the brand with patience and purpose, prioritizing alignment and quality over speed.
What sets me apart is my approach. I don’t chase trends; I curate them. Every decision is intentional, creating eyewear that feels timeless, confident, and aligned with how people want to present themselves. Vijhin Eyewear is more than eyewear; it’s a reflection of perspective, style, and self-assurance.
Can you share something surprising about yourself?
Most people see me as confident and stylish, but a fun surprise is that I’m also a bit of a perfectionist behind the scenes. While Vijhin Eyewear might look effortless, I spend a lot of time curating frames, thinking through every detail, and making sure everything aligns with the brand’s vibe.
Another thing people might not know is that I share a lot of my style and lifestyle insights on the Vijhin Eyewear blog. It’s my space to show the playful, creative side of the brand—everything from how to pair frames with an outfit to the little things that make confidence feel natural. So while people see the polished final product, there’s a whole world of thought, fun, and intentional style happening behind the scenes.
Pricing:
- All Frames are $21.79
- Clearance Frames are $10.00
- Free shipping
Contact Info:
- Website: https://www.vijhineyewear.com
- Instagram: https://www.instagram.com/vijhineyewear
Image Credits
Product images courtesy of Vijhin Eyewear
