

Today we’d like to introduce you to Monique And Kevin Bell.
Monique and Kevin , we appreciate you taking the time to share your story with us today. Where does your story begin?
Our story began with a shared passion for bold flavor! Back in 2016, Kevin and I started Bell’s Master Blend as a spice company. We loved experimenting with seasonings, but over time, it was the sauces that truly stole the spotlight and our hearts.
That’s when we knew it was time to take a leap and focus on what set us apart. We created a line of signature sauces that quickly became crowd favorites: Buffalo Mild, for those who love great flavor without the heat; Wicked Hot, for the true heat seekers; Hot Lemon Pepper Zest, bringing a lemon- citrusy punch with a kick of heat; and Twisted Teriyaki, our sweet-and-savory blend with a little edge. Coming soon to our sauce collection is our new NIL Basketball Collaboration, DT3- Hot BBQ Fusion Sauce, bringing the sweetness of honey BBQ with the sting of heat! Each one is crafted with intention, love, and the goal of bringing people together around great food.
At the heart of our ongoing inspiration of it all is our family. Our son and daughter, Armani and Kaycie, are the reason we do what we do. Bell’s Master Blend was built with them in mind, to create something meaningful, full of purpose while creating a legacy rooted in love, culture, and pride. We want to continue to show them that with commitment, passion and purpose, anything is possible.
We’re a proud Black-owned, family-run company based in Atlanta the wing capital of the world and we’re here to serve up flavor, heart, and hustle.
We’ve come a long way since those early kitchen days, but one thing hasn’t changed: Yes! We Have The Sauce! and we’re just getting started!
I’m sure it wasn’t obstacle-free, but would you say the journey has been fairly smooth so far?
The journey to where we are today hasn’t been without its bumps, but those bumps have been the foundation of our growth. Making the shift from a spice company to creating sauces wasn’t easy. It involved perfecting recipes, sourcing quality ingredients, and scaling up production, all while keeping the integrity of our brand intact. The learning curve was steep, but it’s what pushed us to keep evolving.
As a small business, we’ve faced the typical hurdles such as tight budgets, fluctuating demand, and the pressure to stay ahead of competitors. There were times when things didn’t go as planned, and we had to pivot quickly or think outside the box to find new solutions. But every challenge taught us something valuable about resilience and the importance of staying focused on our goals.
One of the most important lessons we’ve learned is the power of surrounding ourselves with the right networks. Building strong relationships with other entrepreneurs, mentors, and industry professionals has been a game-changer. These connections have provided us with guidance, advice, and opportunities we might not have found on our own. We’ve also learned that asking for help and collaborating with others who have different strengths can take your business to the next level.
Despite the obstacles, we’ve remained committed to our vision. Every setback has motivated us to work harder, refine our craft, and continue building something meaningful. While the journey has had its challenges, we’re more determined than ever to keep pushing forward and achieve even greater success.
As you know, we’re big fans of you and your work. For our readers who might not be as familiar what can you tell them about what you do?
At Bell’s Master Blend Sauces, Kevin and I bring our unique expertise to create a brand that stands out. Kevin, with his background in marketing and finance, specializes in building a strong brand identity and ensuring our financial sustainability. He’s known for his ability to craft compelling marketing campaigns that resonate with customers, while also maintaining a sharp focus on budgeting and financial strategy. What sets Kevin apart is his ability to blend creativity with fiscal responsibility, driving our brand forward without losing sight of long-term growth.
I specialize in procurement and technology, with over 20 years of experience in sourcing and supply chain management. I’m known for ensuring that we source the highest quality ingredients and optimize our operations to maintain efficiency. What sets me apart is my ability to integrate technology into our processes, using data-driven decisions to streamline logistics, track inventory in real-time, and improve cost-efficiency. This allows us to deliver consistent, high-quality products while reducing costs.
Together, our complementary skill sets with Kevin’s marketing and finance expertise, and my procurement and technology background, are what make Bell’s Master Blend Sauces unique. We’re most proud of the community we’ve built around our brand, the loyal customers who believe in our products, and the impact we’ve had in offering bold, flavorful options that stand apart from the competition. Our ability to blend innovation, quality, and efficiency sets us apart and drives our continued growth.
What do you like and dislike about the city?
What we love most about Atlanta is the vibrant culture and diverse community. It’s a city full of history, creativity, and a dynamic energy that brings people together from all walks of life. The food scene is incredible, with everything from soul food to global cuisine, which is perfect for a food business like ours. The entrepreneurial spirit here is contagious, and it’s been inspiring to see so many small businesses grow and thrive.
On the flip side, like many large cities, Atlanta faces its challenges with traffic. The commute can be a bit overwhelming, especially with the city’s rapid growth. But despite that, there’s an undeniable sense of resilience in the people here, and that’s what makes it such a great place to call home.
Pricing:
- $12.99 Each
- $25.98 Duo Pack
- $51.96 Platinum Package
Contact Info:
- Website: https://bellsmasterblendsauces.com/
- Instagram: https://www.instagram.com/bellsmasterblend/
- Facebook: https://www.facebook.com/bellsmasterblend