Today we’d like to introduce you to Samuel Sirmons.
Hi Samuel, so excited to have you with us today. What can you tell us about your story?
The story is one that’s still being written. Coming from a small town in central Indiana to the #6 market in the country is still surreal to think about, but it’s been an incredible ride thus far. I finished my undergraduate degree at Ball State University and headed to Atlanta with hopes and dreams of turning an internship into my first job. I was able to do that at V-103Atlanta, worked my way up from board operator to associate producer. In the summer of 2016, I took a chance on myself to become an on-air talent at u92.7 in Palm Springs, CA. I turned it up in the Coachella Valley for nearly two years before returning to my second home, in Atlanta. I currently serve as the executive producer of the top-rated & nationally syndicated show, “Ryan Cameron Uncensored.” In the last year, I’ve been able to expand my portfolio, becoming a small business owner (Faith & Fruit Snacks Brand), philanthropist, DJ/host for several events/special engagements, podcaster (What Do I Do Now?) & in-demand public speaker.
We all face challenges, but looking back, would you describe it as a relatively smooth road?
There’s not been any part of the journey that has been smooth. I’ve encountered several different setbacks. The most notable one was actually when my time with one station ended while being #1 in my timeslot. It was a reality check that you can be on top one moment, then a “formerly of” the next. I didn’t have the next move prepared, so I absolutely panicked. But, in that panic, I realized that I still was myself. The hard work that I put into my craft didn’t disappear because the station wasn’t behind me. I just had to shift where my platform was. From that adversity, I was able to start doing club appearances in the area. With the publicity of that, the station had to come back and subcontract me for an event for the City of Coachella. So, the adversity can come back around to present a new opportunity. I am grateful for the stumbling blocks to assure me that I’m on the right path.
Thanks – so, what else should our readers know about your work and what you’re currently focused on?
I’m fortunate enough not to work because I don’t view it as a task I have to clock in & out of. I am operating within my passion of radio, music, business, & communications. I’m known for being one of the youngest producers to have run a #1 morning show in Atlanta, but more recently, the ability to give back to the areas that made where I am today possible. I enjoy going back to Muncie, IN, to see the current students at Ball State chase after their dreams. I enjoy partnering with pageant princesses to talk about the importance and normalization surrounding mental health. I love being able to DJ events like the D Dub Arts Foundation Classic, where high school students are able to earn scholarships as well as network with other high schools across the nation.
I’m most proud of the impact that I have been able to make. My small business has matched donations to my alma mater the last two years. I have donated over $2000 to the CCIM (College of Communications, Information, & Media) department with assistance from my customers from my brand as well as other alumni answering the call. I have been able to sponsor 5th-grade students’ graduation participation. I have been honored to speak on panels for high school students to let them know there’s room for their gift as long as they stay dedicated to it. I’m grateful I’m not limited to just one area, but I am able to expand my reach to various areas that all work together.
I believe what sets me apart is that I’m not someone that will keep information to myself. If I’m in a position to help the next person behind me that wants to be a producer, I have no problem making sure they have what they need to succeed. I do believe that everyone can get a seat at the table. It’s not given, it’s earned. The gatekeeping that I have experienced, I don’t see myself putting anyone through that. My aspiration is the leave the industry better than how I found it.
Can you tell us more about what you were like growing up?
Growing up, I was high energy, active in every sport/club/organization possible, and a people person. I had big dreams, and if my younger version of me saw me today, I’m pretty sure he’d be happy how I turned out. I knew how to talk to anyone, mainly because I didn’t have a choice. Either someone would walk up to me to make conversation, or I would break the ice in group scenarios. I didn’t grow up meeting strangers, just people I hadn’t met before. I worked in several different areas, such as hospitality, recruiting, teaching, sales, & public works. Between all those areas, I was exposed to unique experiences. Being able to meet people where they were, regardless of background or circumstance, prepared me for what life would be like as an adult. I wouldn’t be shell-shocked to meet anyone because I understand humanity’s need to be seen and accepted.
Contact Info:
- Website: samuelsirmons.com
- Instagram: https://www.instagram.com/therealsix5/
- Facebook: https://www.facebook.com/therealsix5
- Linkedin: https://www.linkedin.com/in/stsirmons/
- Twitter: https://twitter.com/therealsix5
- Youtube: https://www.youtube.com/channel/UCyeP9_JK_PQsijyjhPsGnBg
Image Credits
Terry Clayton
ArtByPhanny
Franklyn Douglas
Bashir Cotterell
