Today we’d like to introduce you to Tyressia B
Hi Tyressia, please kick things off for us with an introduction to yourself and your story.
My design journey began unexpectedly in 2019 when I attended a networking event. One of the activities involved designing business cards for ourselves, and that simple task sparked something in me. I became fascinated by the creative process—how design could communicate identity and leave a lasting impression. That curiosity led me to start learning everything I could about design, from online tutorials to hands-on practice.
By January 25th, 2022, I officially launched my design business, driven by a passion for branding and digital marketing. Over the years, I’ve worked with clients locally and internationally, helping them craft compelling brand identities and marketing strategies. Studying Visual Communication Design at UTT further refined my skills, allowing me to merge strategy with creativity.
Today, I specialize in brand identity, web design, and digital marketing, working with businesses ready to scale. Beyond design, I’ve built Elevate CoSpace, a community for creatives to connect, learn, and grow. My journey has been fueled by curiosity, continuous learning, and a deep love for storytelling through visuals. And while I’ve come a long way, I know this is just the beginning.
We all face challenges, but looking back would you describe it as a relatively smooth road?
Definitely not! Like any creative journey, mine has been filled with challenges, but each one has shaped me into the designer and strategist I am today. In the beginning, one of my biggest struggles was imposter syndrome—questioning whether I was “good enough” compared to more experienced designers. I had to push past that doubt by continuously learning, refining my skills, and reminding myself that growth is a process.
Another challenge was balancing everything—studying, running a business, and managing clients. There were times when I felt overwhelmed, but I’ve learned the importance of time management and setting boundaries to maintain a healthy work-life balance.
Then there’s the business side of things. Being skilled in design is one thing, but learning how to price my services, handle contracts, and market myself was a whole new world. I’ve made mistakes, but each one taught me valuable lessons that helped me grow.
Despite the struggles, I wouldn’t trade this journey for anything. Every challenge has pushed me to be more resilient, adaptable, and confident in my craft. And the best part? Seeing my clients thrive because of the work we create together makes it all worth it.
As you know, we’re big fans of you and your work. For our readers who might not be as familiar what can you tell them about what you do?
I’m a Digital Marketing Strategist, Brand, and Web Designer specializing in creating impactful brand identities and strategies for businesses ready to scale. My work revolves around helping entrepreneurs and businesses tell their story visually and strategically—ensuring that their branding not only looks good but also aligns with their goals, attracts their ideal audience, and drives results.
I’m most known for my ability to transform ideas into strategic, visually compelling brands. Whether it’s logo design, website development, or marketing strategy, I focus on building cohesive, recognizable brands that stand out in their industry.
One of my proudest achievements is launching Elevate CoSpace, a networking and collaboration community for creatives. Seeing other designers and entrepreneurs come together, share knowledge, and grow their businesses has been incredibly rewarding.
What sets me apart is my holistic approach to branding. I don’t just design logos—I create entire brand ecosystems. I consider everything from strategy, messaging, and audience perception to digital presence and marketing execution. I also take the time to educate my clients on how to maintain and evolve their brand beyond the design process.
At the core of my work is my passion for elevating others—whether through branding, mentorship, or community building. My goal is to help businesses establish a strong, authentic presence that not only reflects who they are but also drives long-term success.
What makes you happy?
I find joy in bringing ideas to life—whether it’s designing a brand, crafting a marketing strategy, or seeing a vision come together visually. There’s something deeply fulfilling about taking a concept and transforming it into something tangible that resonates with people.
Helping others succeed also fuels my happiness. Whether it’s a small business owner finally seeing their brand come to life or a creative finding confidence through my mentorship, I love knowing that my work creates real impact. Seeing my clients thrive and knowing I played a part in their journey is incredibly rewarding.
Beyond work, spending time with Jesus keeps me grounded and at peace. It’s in those quiet moments that I reflect, recharge, and find clarity.
And of course, my family and community bring me happiness. My kids, my support system, and the people I collaborate with inspire me daily. Their encouragement and shared passion for creativity push me to keep growing and striving for excellence.
Happiness, for me, is about creating, serving, and growing—both personally and professionally.
