Daily Inspiration: Meet Veronica Dooley

Today we’d like to introduce you to Veronica Dooley.

Hi Veronica, we’re thrilled to have a chance to learn your story today. So, before we get into specifics, maybe you can briefly walk us through how you got to where you are today?
I have always had a creative spirit and a natural love for seeing people happy. There is something incredibly rewarding about watching others enjoy something I have assembled or brought to life. Growing up, I was drawn to art in all its forms including theater, music, and design. I loved playing dress up, performing in plays, joining the band, and learning new instruments. Even in high school, I discovered a passion for carpentry and enjoyed the process of building something from the ground up.
As I stepped into young adulthood, I began to recognize just how detail oriented I was and how effortlessly my creative interests blended together. Those early experiences shaped the way I approach every event today with intention, imagination, and a desire to create moments people will never forget.
The start of my business was sparked by more than my creativity. I give full credit to my dearest friends who saw my potential long before I fully stepped into it. They encouraged me to share my gifts with the world, and with their loving push, VPC Events was launched from my living room on my 37th birthday. It was one of the best birthday decisions I have ever made.
Today, I am still very much in the building phase of my business, and it is an exciting place to be. I have been fortunate to bring many visions to reality while fine tuning the inner workings of entrepreneurship. Each event sharpens my craft and expands what is possible.
Looking ahead, I am preparing to launch a curated rental portfolio to complement my design services, with the long term goal of opening my own event venue. I am passionate about creating beautiful, elevated spaces where people can gather, celebrate, and make lasting memories. For me, this is only the beginning.

Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
Like most entrepreneurial journeys, it has not been a perfectly smooth road, but it has absolutely been a rewarding one. Every step has come with lessons that continue to shape both me and my business.
One of my biggest challenges has been transportation logistics. Since I do not yet own a truck or van, I often rely on rentals to transport event inventory, and availability does not always align with event timelines. It can feel like a puzzle at times, but I have learned how to pivot quickly and think creatively under pressure.
Those moments have strengthened my ability to problem solve and stay flexible, especially when last minute opportunities arise. In many ways, the challenges have sharpened my resourcefulness and prepared me to handle anything the events world throws my way.
Building a business teaches you resilience, patience, and adaptability, and I have embraced every part of that process. Each hurdle reminds me that growth is happening, and that makes the journey even more exciting.

Appreciate you sharing that. What else should we know about what you do?
By trade, my professional background is in accounting and finance, where I built a career as an auditor. That experience sharpened my attention to detail, strengthened my organizational skills, and taught me how to execute with precision. While numbers have been my profession, creativity has always been my passion, and event planning allows me to bring both worlds together seamlessly.
VPC Events designs and produces elevated experiences for weddings, corporate events and conferences, and social celebrations of every scale and style. From milestone birthdays and bridal and baby showers to curated picnics and fully customized gatherings, every event is thoughtfully tailored rather than one size fits all. Each celebration is approached with creativity, intention, and a commitment to excellence. Whether the occasion is intimate or grand, my focus remains the same: transforming a vision into a beautifully designed experience that guests will remember long after the event ends.
One of the projects I am most proud of was donating my planning and design services pro bono for a corporate fundraiser picnic. Giving back to the community is deeply important to me, and being able to use my gifts to support a meaningful cause was incredibly fulfilling. Moments like that remind me that event planning is not just about décor. It is about creating spaces where people feel connected, celebrated, and cared for.
What truly sets me apart is my commitment to building genuine relationships with my clients while delivering an exceptional level of service from start to finish. In an industry that is highly competitive and increasingly DIY friendly, I differentiate myself by offering more than beautiful design. I provide a seamless, supportive experience that allows my clients to be fully present while their vision comes to life.
At the heart of my work is the belief that every event deserves care, creativity, and thoughtful execution. Being trusted with life’s most meaningful celebrations is something I never take for granted, and it is a responsibility I carry with both professionalism and pride.

Do you have any advice for those looking to network or find a mentor?
I feel incredibly fortunate to be surrounded by friends and family who are talented in the industry and in entrepreneurship. Their guidance, encouragement, and shared experiences have been invaluable throughout my journey. Having a circle that understands both the creative and business sides of building something has made a meaningful difference.
At the same time, I strongly believe in the importance of continuously networking and collaborating. Every person brings a unique perspective, and there is always something to learn from others who are walking their own entrepreneurial paths. For me, attending networking events, intentionally building relationships, and partnering on projects with other talented professionals has helped cultivate the strong and supportive network I have today.
My advice to anyone seeking mentorship is to be genuine, stay open to learning, and never hesitate to start a conversation. Mentorship does not always have to be formal. Sometimes it naturally grows from authentic connection. When you approach relationships with sincerity and a willingness to both learn and contribute, the right people tend to show up at the right time.

Pricing:

• Wedding Services: from $2,500
• Event Planning Services: from $1,500
• Decor/Balloon Services: from $350

Contact Info:

• Instagram: VPC_Events

Image Credits
Lisa Wilder @wilderstoryhouse