Today we’d like to introduce you to Victoria Stephenson.
Hi Victoria , thanks for sharing your story with us. To start, maybe you can tell our readers some of your backstory.
I started 4Kurves Athleisure Wear during my fitness journey—a journey that was born out of one of the most painful and challenging seasons of my life. After experiencing heartbreak and emotional exhaustion, I found myself searching for peace, clarity, and healing. One morning, I woke up and prayed earnestly to God, asking Him to guide me toward an outlet that would help carry me through that difficult time.
Fitness had always interested me, but I had never fully committed to the journey. This time was different. The gym became my safe space—where I could release, rebuild, and reconnect with myself. With every workout, I felt stronger not just physically, but mentally and spiritually. What started as a personal healing process slowly transformed into a lifestyle.
As I grew more confident and consistent, I realized there was something missing in the athleisure space—clothing that celebrated curves, strength, and real women at every stage of their journey. That’s when 4Kurves was born. More than just workout wear, 4Kurves represents resilience, self-love, faith, and confidence. It’s for women who are healing, growing, and showing up for themselves—no matter where they’re starting from.
4Kurves is more than just a workout. It’s a lifestyle.
I’m sure it wasn’t obstacle-free, but would you say the journey has been fairly smooth so far?
One of my biggest struggles with 4Kurves was simply knowing where to start. I was new to entrepreneurship and had to learn everything from the ground up—branding, product development, sourcing, marketing, and understanding the business side of fashion. At times, it felt overwhelming trying to turn a vision into something tangible while still navigating my own personal healing journey.
There were moments of doubt, confusion, and fear of getting it wrong. I didn’t have all the answers, and I didn’t have a perfect roadmap. But what I did have was faith, persistence, and a clear purpose. I leaned into learning as I went, asked questions, made mistakes, and allowed myself grace in the process. Every challenge taught me something valuable and helped shape 4Kurves into what it is today.
Building 4Kurves has been just as much a personal growth journey as it has been a business one. It taught me discipline, patience, and confidence—qualities that mirror the fitness journey that inspired the brand in the first place.
Alright, so let’s switch gears a bit and talk business. What should we know about your work?
In my professional career, I work in adult education within professional development, where my role centers on growth, empowerment, and lifelong learning. I support educators and professionals by helping them build skills, expand knowledge, and create opportunities for advancement. At its core, my work is about meeting people where they are and helping them move forward with confidence.
That mission aligns seamlessly with 4Kurves. Just as adult education focuses on progress rather than perfection, 4Kurves was created to support women at every stage of their fitness and personal growth journey. Both roles require patience, consistency, and the understanding that transformation doesn’t happen overnight—it happens through commitment and showing up daily.
My experience in professional development has shaped how I approach 4Kurves as a business. I bring structure, organization, goal-setting, and continuous improvement into the brand. I understand the importance of building systems, investing in learning, and creating resources that truly serve people—not just selling a product. Whether I’m developing training opportunities for educators or designing athleisure wear that boosts confidence, the goal is the same: empowerment through growth.
Ultimately, my work in adult education and my passion for 4Kurves are rooted in the same belief—that when people are given the right tools, support, and encouragement, they can transform their lives. 4Kurves is an extension of that belief, blending wellness, confidence, and lifestyle into a brand that uplifts and inspires.
Do you have any advice for those just starting out?
The advice I would give is to never give up on yourself. Bet on yourself and truly believe in your vision, even when no one else does. Your dreams are valid, and with faith, consistency, and courage, you can turn them into reality.
Give yourself grace—every day will not be perfect, and that’s okay. Growth comes with setbacks, lessons, and moments of uncertainty. Learn from the hard days just as much as you celebrate the good ones.
Most importantly, celebrate every step of the process—big or small, good or bad. Every moment is shaping you into who you are becoming. The journey matters just as much as the destination.
Contact Info:
- Instagram: @4Kurvesathleisure
